Business Systems Analyst

Job Description:

Turn Business Problems into Smart Data & Technology Solutions

Are you the person who naturally asks, "Why are we doing it this way?" and then finds a better solution?

At Merkle , we're looking for a Business Systems Analyst who can bridge the gap between business strategy and technical delivery. In this role, you'll work directly with clients and cross-functional teams to uncover business needs, define solutions, and help bring innovative data, marketing technology, and AI-driven initiatives to life.

This is not a role where you simply document requirements and move on. You'll be a trusted advisor, collaborator, and problem solver, helping clients navigate complex challenges while partnering with architects, engineers, and business leaders to drive meaningful outcomes.

What You'll Do

Partner with Clients

• Lead discovery workshops and requirements sessions that uncover business needs and drive decisions.
• Ask thoughtful questions, identify gaps, and help stakeholders clarify their goals.
• Translate business challenges into actionable requirements, use cases, and solution recommendations.
• Contribute to pre-sales conversations and solution design discussions.

Connect Business and Technology

• Turn complex technical concepts into clear, business-friendly language.
• Create requirements documentation, process flows, user stories, and solution summaries.
• Help clients understand how data, technology, and AI can support their goals.
• Build alignment across stakeholders with different priorities and perspectives.

Drive Solution Delivery

• Own workstreams and collaborate closely with engineers, architects, and project teams.
• Manage priorities, dependencies, and delivery milestones.
• Support sprint planning, backlog refinement, testing, and user acceptance activities.
• Identify risks early and help teams navigate challenges before they impact delivery.

Embrace AI and Innovation

• Use AI tools to improve requirements gathering, documentation, analysis, and workflow efficiency.
• Explore new technologies and recommend smarter ways of working.
• Stay current on trends across customer data, marketing technology, analytics, and AI platforms.

What Makes You a Great Fit

You might be a strong fit if you:

• Have experience in business analysis, consulting, solutions delivery, product, or technology-focused roles.
• Enjoy working directly with clients and facilitating conversations that drive outcomes.
• Can comfortably communicate with both technical teams and business stakeholders.
• Have experience with platforms such as Adobe, Salesforce, Snowflake, Databricks, BigQuery, or similar technologies.
• Understand data flows, integrations, customer data, and marketing technology ecosystems.
• Are organized, proactive, and comfortable managing multiple priorities.
• Regularly use AI tools to improve how you work and solve problems.

What Success Looks Like

• Clients leave meetings with clear decisions, next steps, and confidence in the path forward.
• Delivery teams receive complete, actionable requirements that help them move quickly.
• Business stakeholders understand the value and impact of technology solutions.
• Projects stay organized, focused, and on track.
• You continually introduce new ideas, efficiencies, and innovations that improve outcomes.

Why Merkle?

At Merkle, you'll work with leading brands to solve challenging business problems at the intersection of data, marketing technology, customer experience, and AI . You'll have the opportunity to work across multiple industries, collaborate with talented experts, and help shape the future of customer engagement and digital transformation.

If you're curious, consultative, technically minded, and passionate about helping businesses solve complex challenges, we'd love to meet you.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $68,000 - $120,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on aiapply.co by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.