VP, Growth Marketing

Flex is transforming the moving and storage industry by making what's traditionally a stressful experience seamless for our customers. We're looking for a VP of Growth Marketing to own marketing analytics, forecasting, and conversion optimization, turning data into the strategy that guides our paid acquisition investment and unlocking new efficiency and growth beyond our existing channels.Please ensure you read the below overview and requirements for this employment opportunity completely.You'll partner closely with our Google and Meta performance marketing leads, giving them the forecasting, attribution, and testing infrastructure to do their best work, while you drive growth hacking, CRO, and incrementality testing across the funnel. This role is ideal for someone who thinks in cohorts and LTV curves, builds the financial models that inform where budget should go, and is always running a test to find the next efficiency gain or growth lever.Key ResponsibilitiesOwn marketing analytics and forecasting: build the financial models, budget scenarios, and demand forecasts by region/MSA that inform how we allocate spend across channels and teams, grounded in CAC, LTV, ROAS, and operational capacityOwn our multi-touch attribution framework and measurement infrastructure, ensuring accurate tracking of the customer journey from first click through conversion, retention, and repeat purchase, giving the Google and Meta teams reliable signals to optimize againstLead conversion rate optimization across the funnel with a rigorous, always-on testing program and clear success criteriaOwn SEO strategy, technical SEO, and local/MSA-level search visibility as a core organic growth channelBuild and maintain cohort analysis, LTV modeling, and retention metrics that shift the org's focus from initial conversion to long-term customer valuePartner with Engineering, Analytics, and our Google/Meta leads on the marketing technology stack, ensuring clean data integration, signal health, and experimentation tooling that supports the whole teamQualification10+ years in growth marketing, marketing analytics, or performance marketing leadership, with at least 5 years managing teamsDeep expertise in marketing analytics, forecasting, and CRO for multi-location or geographically segmented businesses; experience in moving, home services, or similar local service industries strongly preferredStrong command xhyhwjd of cohort analysis, LTV modeling, attribution, and retention metrics — you optimize for long-term value, not just initial conversionProven track record owning SEO/organic search for a multi-location or geographically segmented business, including technical SEO and local/MSA-level search visibilityFinancial acumen with experience building forecasts, budget models, and scenario plans that inform executive decision-makingComfortable operating alongside channel specialists (Google, Meta) — complementing their execution with analytics rigor, testing discipline, and new growth ideas rather than owning day-to-day channel managementExceptional communication skills, able to translate complex performance data into clear, actionable recommendations for executive stakeholders