Catering & Event Sales Manager

Job Description

Job Description

Sales & Business Development

• Generate new catering and event business through prospecting, networking, referrals, and community outreach.
• Develop and maintain relationships with corporate clients, event planners, hotels, local businesses, and community organizations.
• Respond promptly to inquiries and prepare customized proposals and contracts.
• Conduct venue tours and client consultations.
• Negotiate pricing, menus, and event details while maximizing profitability.
• Meet or exceed monthly, quarterly, and annual sales goals.

Event Planning & Coordination

• Manage events from initial inquiry through execution and post-event follow-up.
• Coordinate with culinary, operations, and service teams to ensure successful event execution.
• Prepare event orders, banquet event orders (BEOs), timelines, and logistics plans.
• Ensure all client requirements, dietary restrictions, and special requests are communicated accurately.
• Attend events as needed to ensure client satisfaction.

Client Relations

• Build long-term relationships with clients to encourage repeat business.
• Maintain consistent communication throughout the planning process.
• Address client concerns and resolve issues promptly and professionally.
• Conduct post-event follow-ups and solicit feedback.

Financial Management

• Monitor event profitability and ensure pricing aligns with company objectives.
• Manage deposits, contracts, billing, and event reconciliation.
• Track sales activities, forecasts, and performance metrics.
• Prepare regular sales reports and revenue projections.

Marketing & Promotion

• Collaborate with marketing teams to promote catering and event services.
• Participate in networking events, trade shows, bridal expos, and community events.
• Utilize social media and digital platforms to generate leads and promote offerings.

Qualifications:

• Bachelor's degree in Hospitality Management, Business, Marketing, or related field preferred.
• Guest-Centric Mindset: Passionate about delivering exceptional guest experiences and consistently exceeding expectations.
• 3+ years of experience in catering sales, event sales, hospitality sales, or restaurant sales.
• Strong knowledge of event planning, banquet operations, and food & beverage services.
• Proven track record of meeting or exceeding sales goals.
• Excellent communication, negotiation, and presentation skills.
• Strong organizational and project management abilities.
• Proficiency with Microsoft Office, CRM systems, and event management software.
• Ability to work evenings, weekends, and holidays as business demands require.
• Must be able to speak, read and write English and Spanish
• Be able to work in a standing position for long periods of time.
• Be able to reach, bend, stoop and occasionally lift up to 50 pounds.
• Ability to work in a fast-paced hospitality environment.