Associate Director of Marketing

The Hotel:

Connect to the heart of the West and embrace the captivating optimism of the Sonoran Desert at Grand Hyatt Scottsdale Resort. The richly appointed property and sophisticated architectural designs inspired by Frank Lloyd Wright, reflect the romance of the American Southwest. Our magnificently designed property and artistic architectural features amplify dramatic mountain views, inspire connections to water, and reveal enticing botanical interactions. Captivating amenities and six elevated dining experiences, led by celebrity chef Richard Blais, echo the region's variety and rich heritage-beckoning travelers to deeply connect with the illuminating essence of our surroundings.

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleague's become family. Since 1957, our colleagues have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. As we continue to grow, we never lose sight of what's most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Roles and Responsibilities include but are not limited to:

** This is an onsite role.

The Associate Director of Marketing works directly with the Director of Sales & Marketing to collaborate with the resort department heads and team members to manage all the resort marketing programs, strategies, budget, and agencies. Work closely with the Director of Revenue Management to increase revenue streams associated with the resort and outlets to include restaurants, spas, the spa, meetings, events and weddings with a commercial strategy mindset. The Marketing Coordinator will report to the Associate Director of Marketing to assist on marketing initiatives with being mentored in their role.

• Manage hourly marketing colleague through scheduling, payroll, training, coaching, evaluating and hiring.

• Develop and implement annual and ongoing marketing and media plans, staying within budget, for the resort, meetings, events, weddings, spa, and restaurants.

• Run monthly meetings with departments to gain insights into their marketing needs to facilitate agencies, and internally to set expectations of deadlines and goals.

• Update the monthly marketing presentation for owner meetings and join calls to review results.

• Work directly with Hyatt Field Marketing on digital marketing initiatives for the resort and outlets to implement with the digital agency.

• Manage the social media and public relation agencies.

• Plan and place all advertising with agencies assistance.

• Assist in the creation and management of all spas, restaurant, and resort marketing materials, collateral development and advertising based on department requests.

• Manage workflow and priorities for marketing coordinator, graphic designer, and agencies.

• Develop protocols for each department to follow to submit marketing requests and understand deliverable timeframes in order to successfully market and gain awareness.

• Communicate to public relations agency the resort and outlet special achievements, activities, and ongoing events to gain awareness locally, nationally, and obtain accolades to showcase to guests and meeting planners.

• Strategize with the food & beverage team to promote programs in the restaurants, special menus, and events to increase local and on-property guest awareness.

• Approve content calendars from social agencies and marketing coordinator for social media channels.

• This role is responsible for having marketing messaging integrated across all marketing channels.

• Assist in the execution of media events, approving social influencers, and coordinate their overall stay as the point of contact.

• Assist in planning, promotion and coordinating special events including but not limited to guest appreciation events, holiday/seasonal events, and outdoor activities.

• Assist in preparation of sales and marketing expense budgets. Reconcile the marketing budget monthly for accounting.

• Support sales and catering teams with appropriate collateral and marketing materials.

• Attend Commercial Strategy meetings and communicate marketing strategies to align with goals.

• Update various websites with marketing messages on Hyatt.com and third-party websites.