Territory Sales Manager
Mast-Jägermeister US, Inc.
Position Summary:
The Territory Sales Manager – On Premise will be responsible for in account field level execution with excellence and provide channel expertise. The Territory Sales Manager will manage resources (POS & local budget) and support consumer events and drive brand visibility for the MJUS brand portfolio for the on- premise. This role requires strong communication and influencing skills, and ability to deliver brand education to accounts. The Territory Sales Manager is responsible for proactively managing distributor partners, planning/programming and problem-solving associated with the MJUS brand portfolio.
This role will be in the market 80 – 95% (5 days a week in market on average, 2 admin days per month).
Principal Duties and Responsibilities:
Sales and Commercial Execution
- Develops local commercial solutions to improve brand execution and image in market – includes proper distribution of MJUS brands by type and size, merchandising programs, shelf management positions, drink features and promotions.
- Builds Jägermeister and Teremana business in their market according to channel and brand standards with best-in-class execution.
- Contributes to new ideas and solutions for distributors and retailers in the territory.
- Understands pricing, profit and brand economics at account level.
Maintains Visible, On-going Relationships with Accounts
- Strategically grows sales volume in key designated market area (DMA).
- Identifies key accounts/opinion leaders/influencers within the channel and occasion strategies.
- Conducts staff trainings and tastings in accounts.
- Capitalizes on local trends within designated market to inspire future programming.
- Executes Jagermeister brand standards centered around a perfect ice cold shot in accounts.
- Executes the defined drink strategies while understanding the ability to flex to account needs to build menus and features.
Analysis and Administration
- Utilizes tools (iDig, Karma, etc.) to analyze ROI and understand the business (e.g., effectiveness of major events, consumer development activities, key account resource allotments, POS effectiveness, etc.).
- Tracks and monitors Point-Of-Sale.
Distributor Engagement
- Sets the example and motivates local distributor network to execute commercial brand and channel priorities.
- Owns relationships with local Distributors at the account level.
- “Be the voice of the brand” promotes and educates history and production of MJUS Brand Portfolio to consumers, accounts, and distributors.
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