Global Accessories Vehicle Personalization Program Manager (VPPM)

Description

Do you want to shape accessory portfolios that strengthen vehicle experience, respond to customer needs, and improve business performance? The Accessory Vehicle Personalization Program Manager plays a central role in defining and delivering accessory strategies for assigned vehicle programs, from early concept development through execution.

The Role:

In this role, you will connect market needs, regional input, financial business cases, and cross-functional execution to build profitable and compelling accessory portfolios. You will help ensure that accessory content supports vehicle program timing, customer value, and portfolio performance while partnering closely with Engineering, Design, Marketing, Finance, and Program Teams across the organization.

We are looking for outstanding individuals who demonstrate the following qualities:

Cross functional Influential Leadership

Business and customer Oriented

Accountability & Strategy thinking

Innovative Thinking

Self-Motivation

What You’ll Do (Responsibilities):

Lead the creation, planning, and development of accessory portfolios through all phases of the development process, with a focus on profitable growth, contribution margin, and return on investment.

Define portfolio direction for assigned programs by integrating customer needs, market requirements, and regional inputs into clear recommendations and executable plans.

Lead the Accessory Program Execution Team and create alignment across partners on scope, priorities, timing, risks, and investment trade-offs.

Develop, manage, and refine business cases for individual accessory initiatives and broader portfolio decisions to support prioritization and financial performance.

Partner with Program Teams, Marketing, and other stakeholders to translate strategy into product program content and launch-ready execution plans.

Work with Engineering and Design to evaluate technical feasibility, vehicle enablers, development complexity, feature content, cost, and timing implications for proposed accessories.

Maintain accurate accessory content for supported programs and identify opportunities to reuse components or bills of material where it creates value and efficiency.

Support capital and investment planning tied to accessory portfolio execution, including vendor tooling capital considerations where applicable.

Lead timeline development activities and help ensure portfolio readiness through strong risk visibility, cross-functional coordination, and discipline follow-through.

Help improve VPPM processes, tools, and team operating cadence in support of stronger portfolio planning and execution across the Accessories organization.

Your Skills & Abilities (Required Qualifications):

Bachelor’s degree in engineering, Business, Marketing, Supply Chain, or a related field.

Minimum five years of experience across automotive or related business functions such as planning, engineering, purchasing, design, program management, or product development.

Strong business sense and demonstrated ability to evaluate financial performance, trade-offs, and return on investment.

Experience leading cross-functional workstreams and making decisions in a matrixed environment.

Strong oral and written communication skills, with the ability to align regional and global stakeholders.

Ability to prioritize multiple assignments, manage competing deadlines, and operate effectively in a fast-paced environment.

High level of self-motivation, sound judgment, and problem-solving ability.

This position requires the legal ability to operate a motor vehicle daily.

What Can Give You a Competitive Edge (Preferred Qualifications):

Master’s degree.

Experience in program management, accessory product development, planning, marketing, finance, aftersales, or vehicle personalization strategy.

Familiarity with business case development, portfolio planning, and cross-functional product execution processes.

Experience working across global regions and matrixed organizations.

#LI-KE2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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