Director, Performance Media

Overall Objective

Support the VP, Performance Media in driving growth, innovation, and results across the agency’s performance channels. The Director acts as both strategist and operator—bridging senior client objectives with tactical execution, ensuring quality delivery, optimization, and cross-channel integration.

Key Responsibilities

Leadership & Strategy

• Partner with VP, Performance Media to execute the agency’s vision for performance media excellence.
• Translate high-level strategies into actionable channel plans and optimization frameworks.
• Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels.
• Identify emerging trends and test opportunities with platforms (Google, Meta, TikTok, Amazon, Bing, DSPs, etc.).
• Drive collaboration between performance channels, planning, and analytics for unified media storytelling.

Client Management

• Serve as the primary performance media lead for designated accounts.
• Present insights, optimizations, and strategic roadmaps to client stakeholders.
• Partner with Account Services to align media activity with client KPIs, budgets, and overall marketing goals.
• Proactively identify opportunities for upselling or cross-channel expansion.

Team Management

• Mentor Managers, Supervisors, and Specialists across performance channels.
• Ensure campaign QA, pacing, and optimization best practices are followed.
• Coach team members to strengthen analytical, platform, and presentation skills.
• Foster collaboration and accountability across all media channel teams.

Execution & Optimization

• Oversee media optimization workflows.
• Ensure delivery against KPIs such as CPA, ROAS, CVR, and other client-defined metrics.
• Partner with analytics and data science teams to interpret results and drive actionable insights.
• Contribute to internal frameworks for forecasting, pacing, and marginal cost analysis.

Innovation & Growth

• Evaluate new platforms, tools, and beta programs for inclusion in client roadmaps.
• Collaborate with vendors on testing plans and performance audits.
• Support new business efforts with channel strategy, case studies, and budget modeling.
• Champion automation, AI-driven optimization, and data-enhanced decision making.

Qualifications

• 7–10 years of experience in performance media strategy and activation.
• Deep channel knowledge across Search, Paid Social, and Programmatic.
• Demonstrated success leading teams and managing multi-channel campaigns.
• Strong analytical and presentation skills; ability to tell a data-driven story.
• Proficiency with key tools: SA360, Google Ads, Meta Ads Manager, DSPs, GA4, CM360, Excel, and PowerPoint.
• Retail, e-commerce, or high-volume performance marketing experience preferred.