Business Development Representative (BDR)

Job Description

Job Description

Role Summary

The Business Development Representative (BDR) is the top-of-funnel engine of Revenova’s revenue program. This role is responsible for qualifying inbound leads and executing targeted outbound prospecting to build pipeline for the Account Executive team. It sits within Marketing and works in close partnership with Sales to ensure a consistent, high-quality flow of sales-ready opportunities. The BDR reports to the VP Marketing and collaborates daily with the VP of Sales and the broader sales team.

Responsibilities

Prospecting & Outreach

• Execute targeted outbound prospecting into ICP accounts via email, LinkedIn, and phone, prioritizing accounts that match Revenova’s buyer profile across freight brokerage, 3PL, and fleet segments.
• Use intent data platforms and prospecting tools to identify accounts showing active buying signals and prioritize outreach accordingly.
• Write and refine cold outreach sequences that reflect Revenova’s messaging and speak directly to the operational pain points of logistics buyers.
• Leverage AI tools and automation to research accounts faster, personalize outreach at scale, and reduce time spent on administrative tasks.

Inbound Lead Qualification

• Work all inbound leads generated from marketing campaigns, trade shows, digital channels, and partner referrals.
• Qualify prospects against defined ICP criteria, conducting discovery conversations to assess fit, timing, and intent before passing to Account Executives.
• Disqualify leads that fall outside the ICP clearly and efficiently, documenting rationale in Salesforce to inform future targeting decisions.
• Follow up on event-sourced leads promptly and with context from the event to maximize conversion.

Pipeline & CRM Management

• Maintain accurate and complete pipeline activity in Salesforce CRM. This is a Salesforce-native organization and CRM discipline is non-negotiable.
• Document prospect context, qualification notes, and next steps in Salesforce at each stage of the handoff process.
• Meet or exceed monthly targets for qualified meetings booked and SQLs passed to the Account Executive team

Sales-Marketing Alignment

• Partner with the Director of Marketing on messaging tests, email sequence performance, and feedback loops from prospect conversations.
• Participate in regular sales-marketing syncs to ensure alignment on ICP definition, lead handoff thresholds, and pipeline health.

Qualifications:

Required

• 1-3 years of experience in a BDR, SDR, or inside sales role, ideally in a B2B SaaS or logistics technology environment.
• Comfort with Salesforce as a daily work tool, not an afterthought. You log activity consistently and understand its role in pipeline visibility.
• Strong written communication skills: you can write a cold email that doesn’t read like a template and a follow-up that earns a reply.
• Coachable, competitive, and able to handle rejection without losing momentum.
• Open to using AI tools and automation to work smarter, whether that’s reaching accounts faster, personalizing outreach at scale, or cutting admin to focus on selling.

Preferred

• Working knowledge of freight brokerage, 3PL operations, or fleet management is a meaningful advantage.
• Familiarity with tools like LinkedIn Sales Navigator, SalesIntel, Dux-Soup, or similar prospecting platforms.
• Experience in a marketing-led BDR model with exposure to marketing automation, lead scoring, or demand generation workflows.

Benefits:Revenova offers a comprehensive benefits package including:

• Medical insurance with two PPO plan options.
• Dental and Vision coverage
• Voluntary short-term disability, Life, and AD&D insurance
• 401(k) plan with 3% Safe Harbor contributions (subject to IRS HCE guidelines)
• Generous Time Off, including vacation, sick leave, and company holidays
• Eligibility for corporate bonus or sales commission plans based on role

To Apply:

Submit your resume and cover letter via Revenova Careers.