Director, Consumer Marketing - Market Activation & Expansion, HIV Prevention
$190.8k - $300.3kMSD Malaysia
- # Director, Consumer Marketing – Market Activation & Expansion, HIV PreventionApplyremote type: Not Applicablelocations: USA - Pennsylvania - North Wales (Upper Gwynedd)time type: Full timeposted on: Posted Todaytime left to apply: End Date: July 10, 2026 (15 days left to apply)job requisition id: R404256**Job Description****Director, Consumer Marketing – Market Activation & Expansion, HIV Prevention**Join the U.S. launch team for an investigational Phase III HIV prevention asset (PrEP) to lead market activation and expansion for people who may benefit from PrEP (PwBP). Reporting to the Executive Director, U.S. Commercial Lead, this role leads the end-to-end consumer activation and expansion strategy—from insights and strategy to content development (with agency and agile teams) and omnichannel execution across personal and non-personal channels to support a successful launch.The role requires expertise in consumer behavior, digital engagement, and agile marketing, as well as the ability to translate insights into campaigns that motivate key segments (women, African American and Hispanic men, youth, etc.) to consider PrEP. Given the dynamic nature of our marketing capabilities, a successful candidate will need a high level of learning agility, resilience, comfort with ambiguity, experience navigating a heavily matrixed organization and willingness to pioneer new approaches.**Key Responsibilities:***Strategy & Consumer Segment Understanding:** Define and lead an inclusive growth strategy to expand reach across populations and underserved segments* Develop segmentation frameworks grounded in behavioral, cultural, and attitudinal insights to inform activation* Identify barriers, drivers, and unmet needs across priority populations and translate insights into actionable strategies* Ensure all strategies align with broader brand, portfolio, and health goals*Insights & Cultural Relevance** Lead primary and secondary research to understand gender, race, ethnicity, cultural nuances, community needs, and access barriers* Challenge assumptions and ensure messaging reflects real motivations and lived experiences of people who may benefit from PrEP* Establish a continuous learning agenda to evolve understanding of audiences over time*Content & Experience Development** Oversee creation of culturally relevant, inclusive, and non-stigmatizing content across channels* Ensure use of inclusive language and representation that resonates* Partner with agencies and internal development teams to develop tailored messaging by segment, ensuring representation and authenticity across all creative and media* Embed inclusion into end-to-end customer journeys, not just campaigns*Omnichannel Activation** Lead end-to-end activation strategy across personal (field) and non-personal channels for key consumer segments* Prioritize digital channels, touchpoints, and partnerships that best reach target populations* Drive community-informed approaches (e.g., local partnerships, community engagement/meetings, advocacy groups, etc.)*Cross-Functional & External Partnership** Collaborate with market research, data & analytics, sales, digital content teams, and community engagement teams to align execution* Partner with external agencies and community stakeholders to co-create authentic solutions* Ensure close partnership with other consumer leads to ensure content alignment to strategy and support for all planned events/consumer segments* Influence without authority across a matrixed organization*Measurement & Optimization** Define KPIs tied to reach, engagement and conversion across segments* Track performance and continuously optimize strategies and content based on insights* Identify gaps in performance across populations and adjust accordingly*Governance, Compliance & Risk Management** Ensure all activities meet regulatory, legal, compliance and company standards* Establish inclusive marketing guardrails and review processes to mitigate bias and risk* Champion ethical, responsible marketing practices*Team Leadership & Capability Building** Build and lead a team with strong inclusive marketing and cultural competency capabilities* Embed inclusive practices across the broader marketing organization (playbooks, training, frameworks)* Foster a culture of curiosity, inclusion, and accountability*Budget Management** Manage assigned marketing budget, ensuring efficient allocation of resources to maximize ROI. Ensure ongoing budget tracking, forecasting, and scenario planning to support financial stewardship.**Education**: Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred**Required Experience & Skills*** Minimum of 10 years of pharmaceutical/healthcare experience; Minimum of 7 years of brand marketing experience (including pharma, consumer packaged goods, health & wellness brands)* Demonstrated expertise and experience in consumer activation/engagement, digital channels, agency management and campaign development/delivery* Experience in leading culturally relevant and inclusive marketing tactics across audiences, including multi-cultural and resource development in Spanish* Strong analytical skills and comfort with data-driven decision-making* Excellent communication, presentation, and project management skills* Strategic thinker with operational discipline translates long-term strategy into executable plans while maintaining rigorous attention to detail and measurable KPIs.* Comfortable operating in high visibility environments performs effectively under pressure, embraces stretch assignments, and navigates changing priorities with resilience* Influential collaborator and negotiator build strong internal and external relationships, navigates stakeholder dynamics, and secures alignment and commitment across functions.**Preferred Skills**:* HIV Treatment or Prevention, or related public health experience* Product launches and pre-launch commercialization activities* Demonstrated people management and ability to build and motivate team within an inclusive and safe to speak up culture* Proven self-starter with a hands-on, results-driven approach: proactively identifies opportunities, removes barriers, and delivers outcomes* Familiarity with omnichannel marketing and digital channel integration, as well as agile marketing process**Location & Work Model*** Upper Gwynedd, PA - Hybrid (3 days on-site per week per U.S. Hybrid Work Model)* Travel: 25% Required**Required Skills:**Accountability, Adaptability, Brand Marketing, Change Agility, Consumer Behavior, Content Development, Digital Marketing, HIV Prevention, Learning Agility, Marketing Automation, Marketing Budget Management, Marketing Budgets, Market Research, Omnichannel Marketing, People Leadership, Product Launches, Public Health, Strategic Planning, Strategic Thinking, Team Leadership**Preferred Skills:**Current Employees apply HERECurrent Contingent Workers apply HERE**US and Puerto Rico Residents Only:**Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA SupplementWe are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State ActsThe salary range for this role is$190,800.00 - $300,300.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.**San Francisco Residents Only:** We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance**Search Firm Representatives Please Read Carefully** Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.**Employee Status:**Regular**Relocation:**No relocation**VISA Sponsorship:**No**Travel Requirements:**25%**Flexible Work Arrangements:**Not Applicable**Shift:**Not Indicated**Valid Driving License:**No**Hazardous Material(s):**N/A**Job Posting End Date:**07/10/2026**\*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.**Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
- J-18808-Ljbffr MSD Malaysia
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Director, Consumer Marketing - Market Activation & Expansion, HIV Prevention in New York, NY vacancy
- MSD Malaysia is seeking a Director, Consumer Marketing for HIV Prevention in Upper Gwynedd, PA to lead market activation and expansion. This role requires a proven track record in pharmaceutical marketing with expertise in consumer engagement, digital marketing, and project...HIV
$134k - $269k
...professional services to the middle market globally, our purpose is... ...seeking an Epic EHR Director of Delivery, Growth & Market Expansion to join our Healthcare... ...Qualifications: ~ Active Epic certification(s) or... ...gender; sexual orientation; HIV Status; national origin;...HIVContract workWork experience placementInternshipWork at officeLocal areaRSM Global
New York, NY1 day ago- ...readiness across day-to-day marketing execution and the... ...Internal Audit. As an Executive Director within Consumer Bank Marketing, you will own... ...remediation; and ensure preventive and detective controls are... ...empathetic and collaborative; actively seeks feedback and drives...Suggested
- ...the Team DoorDash’s Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. As... ...scale. About the Role As the Director of Consumer Performance... ...categories,” we also strive to prevent other subtler forms of...SuggestedHourly payWork at officeLocal areaRemote workFlexible hours
$95k - $115k
Trade Marketing & Brand Activation Manager: US LOCATION United States; NYC Preferred (Remote, with domestic... ...WITH US As Cloetta accelerates its expansion in the United States, we are building... ...create a scalable, competitive, and consumer-relevant platform for long-term...SuggestedLocal areaRemote workFlexible hours$164.2k - $225.7k
## Associate Director, Global Marketing Planning & Activation - Bose Luxury (McIntosh & Sonus faber)Applylocations:... ...audiences to engage a broader luxury consumer, while enabling our dealer and... ...across retail marketing, channel expansion, training, partnerships, and...$200k - $275k
...service provider globally. As the VP of Consumer Growth Marketing (Rider Growth) at Via, your mission... ...where Via operates, including expansion efforts for Citymapper. Joining this... ...quarterly OKR progression. Serve as an active member of the Marketing Leadership team...Local area- We are currently seeking an Epic EHR Director of Delivery, Growth & Market Expansion to join our Healthcare Technology Consulting Services team. The Director... ...(up to 75% as needed). **Preferred Qualifications:** Active Epic certification(s) or prior hands-on Epic...
$89 per hour
...Birdy Grey is a direct-to-consumer brand whose mission is to... ...cherished day. THE OPPORTUNITY: Director, Brand Marketing and Social REPORTS TO:... ..., events, and physical activations Own brand voice across every... ...inflection point: an expansion beyond bridesmaids into the...Full timeSummer workSeasonal workWork at officeRemote workFlexible hoursShift work- ...Account Coordinator to join our growing Consumer team! Who You Are An energetic and dynamic... ...luxury spirits or beverages brands that activate in culture, from Aspen to Art Basel,... ...someone based in NYC or LA 8-10+ years of marketing experience; experience working on luxury...Summer workLive inWork at officeLocal areaImmediate startRemote workFlexible hours2 days per week
- ...solutions make it possible for consumers, businesses, and... ...Digimarc's solutions for loss prevention, authentication, and digital... ...hands-on, results-driven Sr. Director of Marketing to build and lead a lean, high... ...decisions-not just report activity 8. Define and Manage...Flexible hours
Digimarc
New York, NY16 hours ago $210k - $259k
...Product Marketing Manager, Market Growth & Expansion Waymo is an autonomous driving technology company with the mission to be the world's most trusted... ...technology company , with experience bringing complex consumer products or services to market. ~ Demonstrated...Full timeTemporary workLocal areaRemote workFlexible hoursWaymo
New York, NY1 day ago$150k - $200k
...collaborative Senior Manager, Customer Marketing to lead our customer... ..., adoption, renewal, and expansion. Drive Expansion Revenue: Partner... ...discharged or released from active duty because of a service‑... ...fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision...HIVRemote jobFor contractors$110k - $150k
Director of Brand Marketing Reporting to: VP of Marketing/CMO Compensation: $110,000 - $150,000 Department... ...will be responsible for building and activating high-impact brand campaigns that... ..., or retail team execution Analyze consumer insights, market trends, and...Full timeSeasonal workBubble Skincare
New York, NY2 days ago- ...Sr. Director, Brand Marketing- Allen Edmonds Founded in 1878, Caleres is a global footwear company... ...fluency, driving brand desire and consumer connection. Assure integrated, full ‑... ...that support brand growth and market expansion. Demonstrate: Demonstrate performance...Minimum wage
Caleres
New York, NY5 days ago - ...Senior Director of Brand Marketing About the Role Beam is looking for a senior brand leader to... ...experiential), our partnerships and brand activations, and the brand voice that runs... ...Brand Guidelines, Grounded in the Consumer. You'll own and evolve Beam's brand...Work at office3 days per week
Beam
New York, NY5 days ago $102k - $114k
...digital banking, and data & marketing—each solution can stand alone... ...that clearly connect platform activity to growth, engagement, and ROI... ...continued adoption and expansion. Coordinate account engagement... ...origin, sex, age, disability, HIV status, sexual orientation, gender...HIVRemote work$25k
...ingredients powered by potent actives to create thoughtful,... ...ROLE We are looking for a Director to help lead the overall brand... ...development of brand campaigns, consumer-first storytelling and product... ...collaborate closely with the Consumer Marketing Teams, Creative, Product...Temporary workWork at office2 days per weekFarmacy Beauty
New York, NY16 hours ago$150k
...Director Of Brand Marketing KREWE is an independent, high-fashion eyewear brand rooted in the vibrant... ...following among style-conscious consumers and influential tastemakers. As we... ...partnerships, brand positioning, activations, and community-building efforts Evaluate...Local areaKREWE
New York, NY4 days ago- ...We are seeking a Senior Director of Brand Marketing to lead the development and execution of a culturally... ...brand strategy that strengthens consumer connection, drives business growth,... ...marketing campaigns, partnerships, activations, and events that generate cultural conversation...Work at office3 days per week
Pivotal Talent Search
New York, NY24 days ago $175k - $220k
...Overview Foot Locker is seeking a Senior Director Brand Marketing. This leader will set the brand... ...marketer who builds disruptive campaigns, activations and events that generate social... ...social platforms to connect with core consumers. Develop and oversee a culture-led basketball...Temporary workSeasonal workFlexible hoursFoot Locker
New York, NY2 days ago$173k - $259k
...AR glasses, Spectacles. The Creative & Marketing team at Snap articulates and brings to life... ...functions spanning global business and consumer marketing, consumer insights, creative,... ...operations, the team enables and activates marketing initiatives across the entire...Live inWork at officeLocal areaWorldwide$122k - $167.75k
...Make It With Pride. The Away from Home Marketing Activation Manager is responsible for developing,... ...activations. This role reports to the Director, Away from Home Marketing. Key... ...loved household favorites to provide our consumers with the right snack, at the right moment...Relocation package$65k - $80k
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives... ...customers and influencing their hard-to-penetrate consumer base. In this role, the Market Activation Manager will serve as the primary marketing expert...Work at officeLocal areaRemote workFlexible hoursNight shift$185k - $230k
Marketing Manager, Creator Experiences and Activations Responsibilities About the Team: The Creator Marketing Team delivers best-in-class campaigns and events... ...activation—preferably in the creator, tech, or consumer space. Proven track record of leading complex, global...Temporary workWork at officeLocal area3 days per week- Amgen SA is looking for a US Consumer Marketing Director for MariTide. The role includes leading consumer marketing strategies, overseeing campaign development, and building a high-performing team. Candidates must have a Doctorate or relevant experience in marketing. You...
$89.1k - $127.7k
Account Based Marketing Manager Verticals (Life Sciences | Pharma |... ...target account universe across Consumer Health verticals - from... ...focus on accounts with highest expansion potential Maps full stakeholder... ...(e.g. pharma companies with active COA or drug development mandates...Local areaShift work$40 - $50 per hour
...Blavity House Party. Job Summary Marketing Manager, Health Stack – a 109... ...submit requests to the Email Director for email marketing support... ...LinkedIn outreach, partner activation, campaign execution, and targeted... ..., genetics, disability, age, HIV status, veteran status, or...HIVHourly payContract workFor contractorsWork experience placementRemote work10 hours per weekBlavity
New York, NY5 days ago$25 per hour
Job Description Marketing Coordinator Shift/Hours: 8 am to 5 pm (some flexibility required... ...and execution of campaigns, street team activities at local parks, and collaborative... ...or related roles, preferably in the CPG (consumer packaged goods) or lifestyle brand space...Temporary workLocal areaMonday to FridayShift work$95k - $155k
Vice President, Brand Marketing PR (Consumer Tech client) page is loaded## Vice President, Brand Marketing PR (Consumer Tech client)remote type... ...doer, able to delegate and triage complex workflows while actively contributing to daily deliverables themselves.**Travel is a...Work experience placementWork at officeLocal areaRemote work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Director, Consumer Marketing - Market Activation & Expansion, HIV Prevention. Be the first to apply!
Related searches
- remote affiliate marketing manager New York, NY
- consumer marketing manager New York, NY
- work from home marketing manager New York, NY
- marketing manager healthcare New York, NY
- director of marketing and business development New York, NY
- commercial marketing manager New York, NY
- relationship marketing manager New York, NY
- crm marketing manager New York, NY
- senior marketing project manager New York, NY
- business development manager digital marketing New York, NY