Executive Director - Search, Social and Media (Home Lending)

Job Description

The Home Lending Marketing team is responsible for developing engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create strategies that drive awareness and affinity with the products and services we provide. We focus on our existing mortgage customers as well as those with other Chase relationships to give them reasons to consider us for their next home loan.

 

As  Executive Director – Search, Social and Media (Home Lending) , you will lead the strategy and execution of Home Lending acquisition and engagement across our Search ,  Social , and  Paid Media  channels. Your partnership with Product, Digital, Analytics, Technology, Sales and Risk teams, will help build a strategy and execution plan to engage and attract Chase customers to apply for a mortgage. You will foster cross-department conversation and alignment on marketing and product roadmaps to support the customer through their lending journey—from awareness and consideration through to account creation. The ultimate goal will be to improve our market share of Chase customers who get a mortgage.

 

Job Responsibilities:

 

• Lead a team of ten to fifteen marketers to drive improvements in mortgage market share

• Manage a multi-million dollar budget associated with all programs and forecast expected spend each month

• Lead and develop acquisition marketing strategies to identify the home lending needs of Chase customers using search, social and media channels

• Partner with sales, product, digital, analytics, technology, execution and risk teams to help identify opportunities to engage the right customers at the right time, with the right message

• Play a pivotal role to develop and implement key programs and marketing initiatives by working closely with our analytics teams to leverage data and propensity models

• Successfully manage, and influence their own team, plus cross-functional resources, to execute initiatives on time, on budget and with quality

• Monitor and report program trends and results along with recommendations for improvement

• Review and optimize targeting methods, offers and messaging based on maximizing returns

 

 

 

• Strong digital marketing experience in a financial services firm or large corporate firm environment, with a record of launching and managing successful marketing campaigns.

• Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy

• Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

• Highly organized with exceptional ability to analyze data, draw conclusions and make data-based recommendations

• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities

• Creativity and innovation with a focus on constant measured improvement

• Excellent communication skills, both verbal and written, with ability to present to varied and large audiences, including executive updates

• A leader that people want to follow, who is able to engage a team and develop high performers

• Well-developed ability to attract, train, develop, motivate, and retain employees

 

 

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

For many, owning a home is the ultimate dream and we’re here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.