Manager, National & SME Growth

Role Description

Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative. This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.

The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:

• National Subscriber Growth
  • Own subscriber growth targets across Axios’s national newsletter portfolio
  • Execute acquisition strategies across paid, owned, and earned channels
  • Monitor audience composition, growth performance, and acquisition efficiency
  • Contribute insights and recommendations to weekly growth reporting
• Paid Media & Channel Diversification
  • Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
  • Drive diversification away from concentrated acquisition channels
  • Establish and optimize CAC and conversion benchmarks by audience segment
  • Partner with Creative on campaign messaging and assets
• SME Audience Growth Pilot
  • Build and validate a new SME audience acquisition model
  • Run experiments around audience-product fit and conversion economics
  • Partner cross-functionally with Editorial, Product, Revenue, and PDT teams
  • Make data-driven recommendations on what to scale, refine, or retire
• Distribution, Retention & Operations
  • Support national audience expansion through distribution partnerships
  • Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives
  • Use AI-enabled workflows to improve experimentation, analysis, and campaign execution

Qualifications

• 6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing
• Proven experience growing subscription, membership, or first-party audience businesses
• Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels
• Strong analytical skills across CAC, LTV, attribution, and funnel optimization
• Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)
• Experience launching or scaling new growth initiatives or audience programs

Requirements

• Driving measurable national subscriber growth
• Improving acquisition diversification and efficiency
• Successfully validating and scaling the SME audience initiative
• Supporting audience and revenue growth through strategic experimentation and partnerships

Benefits

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including telehealth services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture