Outside Sales Representative

Job Description

Outside Sales Representative

American Power Innovations

Location: Remote with travel

Type: Full-Time

About American Power Innovations

American Power Innovations is a rapidly growing leader in the power distribution space. API has invested in three areas the market demands most— speed to market, manufacturing capacity, and proven quality —creating a compelling value proposition for customers and a significant growth opportunity for the sales team. As the company continues to scale, API is expanding its commercial team to develop new business, strengthen customer relationships, and capture opportunities across its target markets.

Position Overview

American Power Innovations is seeking a driven, relationship-oriented Outside Sales Representative responsible for generating new business and expanding relationships with existing customers. This individual will actively develop opportunities within the utility, data center, energy, and related markets while representing API directly with customers and prospects.

The ideal candidate is a proactive, hands-on sales professional who understands how to identify opportunities, open doors, build strong customer relationships, and move opportunities through the sales cycle. This individual will work closely with Estimating and Operations to understand customer needs, develop competitive solutions, and ensure a smooth transition from opportunity through project award and execution.

Key Responsibilities

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• Drive new business development by prospecting, identifying opportunities, and building relationships with new customers.
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• Grow existing accounts by identifying additional projects, applications, and customer needs.
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• Manage opportunities throughout the full sales cycle, from initial outreach and qualification through proposal, negotiation, and project award.
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• Develop strong relationships with key decision-makers across API’s target markets.
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• Partner with Estimating and Operations to understand customer requirements, develop competitive proposals, and ensure a smooth project handoff.
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• Maintain an active market presence through customer visits, industry events, trade shows, and networking .
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• Maintain accurate customer, activity, pipeline, and forecasting information in Salesforce.
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• Develop a strong understanding of API’s capabilities, customers, competitors, and target markets.
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• Provide customer feedback, market insights, and competitive intelligence to support continued growth.
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Qualifications

Required

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• 5+ years of outside sales, business development, account management, or related commercial experience.
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• Experience selling within the electrical, power, energy, construction, manufacturing, or infrastructure industries.
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• Existing relationships within the utility, data center, power generation, electrical infrastructure, or energy markets.
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• Demonstrated success developing new customers and generating revenue in a territory or assigned market.
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• Strong business development skills with the ability to prospect, open new accounts, and build long-term customer relationships.
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• Experience managing a sales pipeline and opportunities through a CRM such as Salesforce.
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• Ability to understand customer requirements and collaborate effectively with estimating, engineering, operations, and project delivery teams.
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• Strong communication, relationship-building, negotiation, and presentation skills.
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• Ability and willingness to travel regularly to meet with customers and prospects.
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Preferred

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• Experience selling project-based, engineered, fabricated, or contract-driven products and services.
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• Experience working with technical or operational teams to develop customer solutions.
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• Familiarity with complex or longer-cycle B2B sales.
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What We Offer

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• Competitive compensation package including base salary and performance-based incentive
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• Opportunity to play a meaningful role in the growth of a rapidly expanding company
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• Collaborative environment with strong operational and estimating support
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• Benefits including health, dental, vision, 401(k), and PTO
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