User Acquisition Manager

Role Description

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Senior Performance Marketing Manager (Paid User Acquisition) to own and scale paid acquisition across global consumer markets. This is a highly hands-on role for someone who thrives in performance marketing and enjoys making data-driven decisions that directly impact business growth.

• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels.
• Manage campaign structure, budgets, bidding strategies, audience targeting, and placements.
• Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones.
• Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback.
• Scale marketing spend while maintaining strong acquisition efficiency.
• Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis.
• Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates.
• Report campaign performance using clear metrics and actionable insights.
• Continuously experiment with new audiences, creatives, and acquisition opportunities.

Qualifications

• 4+ years of experience managing paid user acquisition for B2C consumer mobile applications.
• Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes.
• Hands-on experience with TikTok Ads and Google App Campaigns.
• Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels.
• Deep knowledge of attribution platforms such as AppsFlyer or Adjust.
• Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges.
• Strong analytical mindset with expertise in CAC, ROAS, LTV, payback, and campaign optimization.
• Comfortable working independently and owning the paid acquisition function.
• Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization.
• Excellent communication skills and fluent English.

Nice to Have

• Experience scaling paid acquisition for subscription-based consumer products.
• Background working on AI-powered, social, communication, entertainment, or relationship-focused consumer applications.
• Experience managing six- or seven-figure monthly advertising budgets.
• Expertise with Apple Search Ads or Google Universal App Campaigns.
• Experience implementing attribution infrastructure, event mapping, and measurement frameworks.
• Startup or high-growth technology company experience.

Benefits

• Competitive compensation.
• Fully remote work environment.
• Flexible working hours.
• Generous vacation policies.
• Opportunity to make a measurable impact on a global product at scale.