Performance Creative Specialist

Job Description

Job Description

Job Summary

As our Performance Creative Specialist, you will own the system that turns ideas into winning consumer ads across the Unlockt Brands portfolio. You are directly responsible for tripling our creative output over your first 3 months.

You'll run the full creative pipeline: source and manage creators, coordinate production with our internal editor, build static assets and shoot videos yourself, make sure everything ships on time, and iterate until you find the ads that scale. The creative you produce is how new customers discover our brands, and its performance drives our growth. We have ambitious goals for next year and this role will be integral to achieving that growth.

This role supports four core brands, each with its own customer, voice and category:BrandCategoryWho it's forHeyhaeSun-cured gel nail strips: salon-look nails with no UV lamp, new sets monthlyTrend-driven, social-first shoppers who want easy, at-home nailsCardonClinically minded skincare, sets and grooming for menMen building a simple, effective routine, and the people who gift to themRound LabClean Korean skincare built on ingredients from the Korean Peninsula; known for its 1025 Dokdo line and Birch sunscreensSkincare enthusiasts and K-beauty fans, from first routine to daily ritualKanudaCervical pillows designed by a physical therapist for neck pain and better sleepAdults with chronic neck pain or tension who have tried everything else
Early on the focus will be on Heyhae and Cardon, but as you gain your footing, we will expand your role to support all four. You will need to switch fluently between a nail-art trend on Monday, a men's skincare routine on Tuesday, and a pain-relief testimonial on Wednesday, while keeping every brand distinct.

What success looks like

• We consistently ship a high volume of new ads every week, across all four brands, that hit efficiency targets and grow new-customer revenue.
• We have a strong, reliable bench of performance creators (separate from our organic influencers), including Korean-American and K-beauty voices, who produce high-quality, winning content on schedule.
• Every brand has a running testing roadmap, and winning hooks, formats and angles are documented and reused across the portfolio.
• Creative output scales quickly while staying on-brand and compliant for each brand's category.
• Our content earns trust: it feels native to the platform and true to the product, not like an ad.

Job Description / Essential Duties & Responsibilities

• Own the creator engine. Build and maintain a trusted pipeline of UGC creators and affiliates producing great content for each brand. Source, outreach, onboard and manage them end to end: relationships, negotiations, contracts, product seeding, usage rights and payments. Continuously raise the bar on creator quality and output.
• Own the creative production pipeline. Create briefs or take briefs from brand leads / media buyer and drive them to finished, winning ads. Coordinate creators, editors and designers, manage timelines, and make sure assets ship on time. You will personally be expected to build simple but resonant static and short-form video ads, so comfort with design tools (e.g., Figma, Canva, Photoshop) and editing tools (e.g., CapCut, Premiere) is critical. Insatiably push for winners: judge quality, ideate and iterate.
• Own creative concepting and testing. Partner with lead media buyer to plan and launch structured creative tests on Meta. Read the results (hook rate, hold rate, CTR, CPA, ROAS), and feed those learnings back into the next round of briefs.
• Create for Meta, build capabilities for other channels. Adapt winning concepts for paid social, but be able to adapt to Amazon listings, TikTok Shop and Sponsored Brands video. Each format has different rules, so you'll work with partners across the business to adapt our ads to support them.
• Keep four brands distinct. Maintain a clear creative point of view for each brand, respecting their different audiences, tones and claim rules. Ensure skincare and wellness claims stay accurate and compliant.
• Own and improve the system. Build and maintain the infrastructure behind the creative machine: creator tracker, production pipeline, asset library and a testing log. Identify bottlenecks and keep improving speed and output without letting quality slip. This should make your job easier AND that of other people on our team, so it needs to be built with scaling in mind.
• Stay plugged into culture. Know what's trending in K-beauty, nails, men's grooming and wellness, in both the U.S. and Korea. Bring new ideas into the team constantly and turn them into ad performance.

Skills, Knowledge & Qualifications

• Extreme ownership and follow-through. You don't just track things, you own outcomes. Driving winning creatives that scale the business is your goal. You proactively clear bottlenecks to keep volume up and stay focused on the ads that perform.
• Proven performance creative experience. You have 3+ years making or managing paid social creative for a DTC brand or agency, ideally in beauty, personal care or wellness. You can point to specific ads you made or managed and explain why they won.
• Exceptional creative taste. You can tell immediately what will resonate and what won't, and you push work in the right direction. You care about quality, and you know a polished ad isn't always the one that wins.
• Data-aware and competitive. You love breakout performance, dig into what's working and push to replicate it. You're comfortable in Meta Ads Manager and TikTok Ads Manager and can turn a results table into the next brief.
• Fluent in K-beauty and internet culture. You know the brands, the routines, the creators and the trends, from glass skin to nail drops. You're constantly consuming content and understand what works and why.
• Interpersonally warm and competent. You manage creators and editors to outcomes. You communicate clearly, follow up persistently and get work over the line while keeping relationships strong.
• Scrappy and fast-moving. You find a way. You prioritize well and ship consistently regardless of resources or roadblocks. You're the first to try a new AI tool, film a product demo on your phone, or set up a quick at-home shoot, all in the name of ad performance. You leverage your design skills (Figma, Canva, Photoshop) or editing skills (CapCut) to plug in and ensure we get high quality outputs quickly and consistently.
• Builder mindset. You're excited to help build a growing portfolio of brands, and you enjoy the range that comes with working across skincare, nails and sleep wellness.

Nice to Have

• Experience creating content yourself as a creator or on-camera talent
• Experience with Amazon and  TikTok Shop affiliate programs
• Familiarity with cosmetic and wellness claim rules (FDA, FTC endorsement guidelines)

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