Marketing Manager

Vogue Tyre - Marketing Manager

Position Reporting To - VP, Marketing – Vogue

The Role

The Marketing Manager owns the commercial marketing agenda for Vogue Tyre, turning business, customer, sales and product priorities into plans, campaigns, launches and activation that drive growth. The role owns annual marketing planning and budget management, leads Vogue Tyre led campaign activation, and coordinates internal teams and external partners to bring work to market. The role acts as the primary link between marketing and sales strategy, and delivers impactful marketing activation to elevate Vogue across North America.

What You'll Do

• Own the annual Vogue marketing plan, translating business, sales, customer and product priorities into a focused marketing agenda and activation calendar.
• Own and manage the Vogue marketing budget, recommending where to invest, reallocate or reduce spend based on business priorities and program performance.
• Lead major Vogue campaigns from commercial brief through launch and post-review, including seasonal, product/category and customer-driven campaigns.
• Own product launch marketing for the Vogue, coordinating Product, Sales and centralized marketing teams to ensure market, customer and sales readiness.
• Lead agency kickoffs and serve as the primary workstream lead for Vogue campaigns, ensuring the agency receives one clear brief, direction and set of priorities.
• Own paid activation tied to Vogue campaigns, including objectives, target audience, budget, timing and performance expectations; partner with external or centralized media specialists for planning, buying and optimization.
• Lead customer and dealer marketing programs, promotions and sales activation, ensuring programs are relevant to customer needs and aligned with Vogue growth priorities.
• Own Vogue requirements for catalogs, product content, specifications, campaign landing pages, sales enablement, POS/merchandising and other commercial marketing materials.
• Define the Vogue objective, audience, product priorities and business requirements for events and trade shows, partnering with the centralized Events team on execution.
• Partner with internal Brand Marketing at defined review points to align on brand guardrails, concepts, messaging and creative without transferring campaign ownership.
• Review Vogue marketing work for commercial fit, customer relevance, product accuracy and go-live readiness before it reaches market.
• Track campaign and program performance, lead post-program reviews and turn results into clear recommendations for future investment and activation.

Core Competencies

• Commercially minded marketer who can connect business priorities to clear marketing action and measurable outcomes.
• Strong planning, prioritization and budget management skills, with the judgment to make trade offs across competing needs.
• Proven campaign and launch leadership, including experience briefing and managing agencies and cross functional execution teams.
• Strong customer and sales orientation, with the ability to translate commercial needs into effective marketing programs.
• Comfort with paid media, digital marketing, web, events and sales enablement, without needing to be the execution specialist in every channel.
• Clear communicator and decision maker who can align Sales, Product, Brand, Creative, Events, agencies and senior stakeholders.
• Analytical approach to performance, with the ability to use campaign, customer and business data to improve decisions.
• People leadership skills, including coaching, delegation and creating clarity in a changing operating model.

Your Background

• Bachelor's degree in Marketing, Business, Communications or a related field; equivalent relevant experience will also be considered.
• 5 to 7+ years of progressive marketing experience, ideally in automotive, consumer products, CPG, retail, distribution or another commercially driven environment.
• Demonstrated experience leading integrated campaigns, product launches and/or customer marketing programs from brief through execution and measurement.
• Experience managing marketing budgets and external agency partners.
• Experience partnering closely with Sales, Product and cross functional marketing teams.
• Strong working knowledge of Microsoft Excel and PowerPoint; comfortable interpreting performance data and presenting recommendations to leadership.
• Experience managing or coaching team members is strongly preferred.

Travel

• Up to 20% travel, primarily within the USA and Canada.