Senior Manager, Paid Social- Sportsbook

Role Description

Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OSB) to lead paid social planning, buying, execution, and optimization for the Online Sportsbook business. This role will be responsible for building and managing performance-driven paid social campaigns that support sportsbook acquisition, activation, engagement, and efficient payback.

The ideal candidate is a hands-on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast-moving sports environment. This individual will partner closely with the Director of Social, agency partners, platform representatives, Creative, Brand, Promotions, Trading, Product, Analytics, Compliance, and Finance.

Responsibilities

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Sportsbook.
• Develop paid social media plans that align with sportsbook goals, state priorities, sports calendar moments, promotions, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OSB-specific goals including customer acquisition, first deposit, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative and Brand teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for sportsbook social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, influencer amplification, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.
• Monitor competitor activity, sports seasonality, platform trends, creative best practices, and audience behavior to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OSB paid social portfolio.

Qualifications

• 5+ years of experience in paid social media buying, digital media planning, performance marketing, or a related role.
• Strong hands-on experience with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, analytics tools, and paid social reporting dashboards.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience developing creative testing roadmaps and translating performance data into creative and media optimization decisions.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Experience in sports betting, gaming, daily fantasy, subscription, marketplace, entertainment, or other high-velocity consumer acquisition environments preferred.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Salary Range

$120,000 - $150,000 USD