Senior Specialist, Partner Experience

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award‑winning printers, sewing machines, P‑touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother USA has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer‑centric, and socially responsible. We value work‑life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year‑round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self‑paced learning. Role Overview Senior Specialist, Dealer Communications & Programs – HAD supports the Partner Experience function in delivering a seamless, engaging and high‑value experience for our dealer network. This role is responsible for executing communication, digital platform, event, program and education initiatives that strengthen partner relationships and reinforce Brother’s commitment to dealer success. Duties & Responsibilities Partner Communication & Engagement Development, schedule and execution of dealer‑facing communications across the Dealer Support platform, newsletters, email, and other channels Draft, proof and coordinate messaging to ensure clarity, consistency and alignment with brand guidelines and internal stakeholders Maintain communication calendars, editorial strategy, track deliverables and ensure timely distribution of updates, product/promo information and event notices Support cross‑functional alignment by collecting inputs from Sales, Marketing, Product and Education teams for inclusion in partner communications Dealer Support Platform & Digital Excellence Support the ongoing maintenance, organization, and content management of the Dealer Support portal Provide recommendations for continuous improvement for sales and product tools Provide platform recommendations, upload resources, manage asset accuracy, update pages, and monitor platform functionality Conduct analytics reporting, including usage trends, content performance, and dealer behavior insights Partner with CXC and internal teams to log issues, track enhancements, and assist with testing or QA of new features and content updates Partner Program Management Onboard new dealers by preparing resource kits, access instructions, and welcome communications. Support the creation, organization, and distribution of partner toolkits, launch materials, playbooks, and promotional calendars Coordinate training sessions, webinars, and educational events—including scheduling, invitations, reminders, and content uploads Facilitate surveys, feedback collection and data organization HAD Dealer Program Support including Dealer Agreements, Partner Programs and Dealer Initiatives Complete management of Synchrony Financing Program for Brother machines – analyze and audit data Event & Tradeshows Support planning, logistics, tracking, and on‑site coordination for dealer events, national training sessions, and trade shows Manage communication timelines, event resource preparation, booth materials, and dealer outreach Assist with vendor coordination, shipping logistics, and cross‑functional alignment to ensure successful execution Collect and organize post‑event feedback, attendance metrics, and follow‑up actions to support ROI tracking Experience & Qualifications Education Bachelor’s Degree (or equivalent experience) in Marketing, Communications, Product Marketing/Management, Business, or related field Experience Minimum 5 years of experience in Marketing or channel enablement/partner experience; Marketing communications and branding experience Minimum 3 years experience supporting B2B or dealer driven channels, ideally in environments requiring both sales and marketing alignment; Experience coordinating events, tradeshows or dealer education programs Software/Technical Skills Knowledge of CRM, CMS, or communication and forecasting tools (Salesforce, SharePoint, SAP, etc.) Knowledge of Project Management tools such as Workfront or similar Other Skills/Knowledge/Abilities Ability to work/thrive in a fast‑paced environment and meet deadlines Flexible approach with an ability to re‑prioritize as business needs change Strong business acumen with an analytical, data‑driven approach; ability to identify and seek needed information (excellent research skills) Ability to work cross‑functionally across teams and foster a positive dynamic to drive projects forward; ability to build strong internal and external stakeholder relationships Ability to work independently Excellent attention to detail Knowledge of sewing, crafting, and creative retail community – Preferred Additional Details for This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. Salary The targeted base salary range for this position is $90,000.00 – $110,000.00 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. Additional Compensation This position is eligible for a 5% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation (“Brother”) is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. 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