Sales Business Development Manager - CPG

Job DescriptionMackie Myers is looking to hire 2-3 Remote Sales Business Development Manager focused on CPG, Field-Based roles for a CPG brand. \n\nAbout the company\nOur client is an established consumer packaged goods company with a strong presence in major U.S. retail channels. They’re looking for a driven, field-based hunter to open new doors and grow distribution across grocery, mass, drug, club, convenience and e-commerce.\n\nRole overview\nThis role is for someone who loves the chase. You’ll find, pitch and close new retail and distributor partners, and you’ll turn first orders into lasting, growing distribution. You’ll own your pipeline from first outreach to authorization. After launch, you’ll partner closely with the account management team so every new customer is set up to win.\n\nKey responsibilities\nProspecting and pipeline building\n\n Find and target new retailers, distributors and channels that fit the brand within your region.\n Build a steady pipeline through cold outreach, referrals, broker networks, LinkedIn and industry events.\n Research prospects’ categories, shopper base and competitive set to tailor every pitch.\n Represent the brand at trade shows and buyer events to generate new leads.\n\nPitching and closing new business\n\n Lead buyer meetings and category reviews with compelling, data-backed sell-in stories.\n Win new item authorizations at untapped retailers and new items at existing accounts.\n Negotiate pricing, promotions, slotting and launch terms within approved guidelines.\n Move deals from first conversation to signed authorization with urgency and follow-through.\n\nLaunch and handoff\n\n Coordinate launch plans with Marketing, Supply Chain and Customer Service so new accounts ship on time.\n Make sure new items hit shelf correctly, in stock and to planogram.\n Hand off launched accounts to account management with a clear growth plan, and stay involved where it helps.\n\nBroker and distributor development\n\n Recruit and activate brokers and distributors to expand reach into new markets and channels.\n Hold partners accountable for opening new doors and executing at retail.\n\nMarket intelligence\n\n Use syndicated data and category trends to spot white space and build the case for new distribution.\n Track competitor moves, new channels and emerging retail formats to find the next opportunity.\n\nForecasting and reporting\n\n Keep the CRM current with all prospect activity, pipeline stages and deal values.\n Deliver accurate pipeline and new-business forecasts to sales leadership and Demand Planning.\n Report wins, losses and lessons learned to sharpen the team’s approach.\n\n\nQualifications\nRequired\n\n Bachelor’s degree in Business, Marketing or a related field, or equivalent experience.\n 5+ years of CPG sales experience, with at least 2 years in a new business or hunter role.\n Proven record of opening new retail accounts and winning new distribution.\n Existing relationships with retail buyers, distributors and/or brokers.\n Comfort with cold outreach and a high volume of prospecting activity.\n Working knowledge of trade terms, slotting and P&L basics.\n Strong skills in Excel and a CRM (e.g. Salesforce).\n Valid driver’s license and ability to travel.\n\nPreferred\n\n Experience launching an emerging or challenger brand into national or regional retailers.\n Background in snack food or another fast-moving CPG category.\n Experience with syndicated data (e.g. Circana, NielsenIQ, SPINS).\n Network across multiple channels (e.g. grocery, club, convenience, specialty, e-commerce).\n\n\nWhat makes someone successful here\n\n Hunter mindset: energized by prospecting and unfazed by “no.”\n Persuasion: builds a sell-in story that gets buyers to say yes.\n Negotiation: wins fair terms while protecting margin.\n Resilience: keeps the pipeline full through long sales cycles.\n Self-starter: works independently and owns their results.\n Relationship building: turns cold contacts into trusted partners.\n Organization: manages a large pipeline with disciplined follow-up.\n Business acumen: understands pricing, trade spend and profitability.\n\n\nHow success is measured\n\n New accounts opened\n New item authorizations won\n Revenue from new business vs. target\n Pipeline value and deal velocity\n Prospecting activity (outreach, meetings booked, pitches delivered)\n Win rate from pitch to authorization\n On-time launch execution for new accounts\n First-year sales at newly opened accounts\n\n