Director, Demand Generation

Role Description

Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you’ll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels.

• Own Replicant’s marketing-led pipeline number:
• Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.
• Develop and operationalize the marketing funnel:
• Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
• Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting.
• Set priorities and coach the team:
• Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.
• Be a player-coach:
• While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.
• Partner with Corporate Marketing and Product Marketing teams:
• Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

Qualifications

• Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology.
• Track record of driving measurable pipeline growth.
• Experience building and scaling marketing systems that directly contribute to revenue, not just leads.
• Strategic operator and coach, comfortable in a fast-moving startup environment.
• Deep understanding of the full funnel from awareness to opportunity, including execution, measurement, and optimization.
• Analytical and data-fluent, comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards.
• Collaborative, business-minded marketer who builds trusted partnerships with GTM and Exec teams.

Benefits

• In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal.
• Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them.
• Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar.
• Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being.
• Compensation that matches your impact: competitive salaries in the company you’re helping to build.
• Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company.

Company Description

Replicant is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Accommodation is available upon request at any point during our recruitment process.