Director of Demand Generation

Role Description

As our Director of Demand Gen, you own the marketing strategy, execution and results for the STARLIMS portfolio of companies. This is a high-accountability, high-ownership role for a marketer who thrives on building and running the full demand engine across a portfolio of B2B SaaS products. You have full control over pipeline generation, and will set the tone for growth each month, quarter and year. You will report directly to the Global VP of Sales & Marketing and collaborate closely with our Sr. Director of Product Marketing.

• Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline.
• Own paid marketing, organic marketing, SEO, events, and lifecycle marketing.
• Build a team and infrastructure capable of delivering consistent, measurable pipeline contribution across STARLIMS, Labstep, and any businesses we acquire in the years ahead.
• Design, lead, and drive sophisticated demand generation strategies for multiple products across global regions.
• Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines.
• Own the development, optimization and reporting across various demand gen funnels.
• Champion marketing operations excellence by partnering closely with marketing operations.
• Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns.
• Work closely with PMM to build and deliver ICP-centric messaging to our key target audiences.

Qualifications

• 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams.
• Deep expertise across performance marketing, CRO, SEO, content, events, and lifecycle marketing.
• Strong interpersonal skills, including experience interacting across GTM and executive teams.
• Experience working on small, fast-moving teams and comfortable with a high rate of change.
• Self-starter with a strong bias for action - identify opportunities, build solutions and move quickly.
• Structured thinker, able to break down a business into discrete funnels and identify areas of improvement or opportunity.
• Proficiency with CRM tools, including but not limited to Salesforce and Hubspot.
• Proficiency using AI tools to build, capture, and scale demand.
• 4-year Bachelor’s degree or equivalent practical experience.

Benefits

• Competitive health and wellness (medical, dental, and vision).
• Retirement plan with matching company contribution.
• Life Insurance and Disability/Income Protection.

Company Description

STARLIMS provides leading Laboratory Information Management System (LIMS) solutions that have served customers around the world for nearly 40 years. Our solution suite helps labs:

• Improve the reliability of sampling and testing.
• Manage complex testing workflows and analytical methods.
• Simplify compliance and support regulatory standards.
• Unlock comprehensive reporting, monitoring, and analysis.

With multiple support centers across the globe, STARLIMS is used in labs across pharma & biotech, food & beverage, petrochemical refineries, oil & gas, chemical, public health, clinical diagnostics, and more, offering you exposure to a wide range of industries and opportunities to grow.

We value people who are curious, accountable, collaborative, and empathetic. Our teams are small, nimble and have a strong drive to succeed.