Associate Director, Global Strategic Insights & Forecasting Partner

The Global Strategic Insights and Forecasting Partner is a key role within the Strategic Business Excellence team driving informed decision-making across the organization through comprehensive market analysis, forecasting and data-driven insights, working in close collaboration with the global functional brand team (Asset Team) to shape current and future business strategy.

Global Strategic Insights And Forecasting Partner

Is expected to generate and distill information from a variety of sources such as primary market research, competitive intelligence and market data to identify business issues, develop assumptions and recommend actions.

Will also provide insights and forecasting analytics to all key business planning processes of IPSEN (Annual Brand Planning, Annual Budget and Long-Range-Planning) in collaboration with global Finance partners, divisions and affiliates.

Is expected to work with a wide range of cross-functional stakeholders, especially the members of the Asset Team, including functional areas such as Commercial, Medical Affairs, Market Access, Regulatory, Finance, and R&D colleagues.

Will be integral to the day-to-day operational activities surrounding their respective brand and may work in partnership with the New Product Planning Leads ahead of global launches for new indications.

Is expected to identify and coordinate the collation of the best available data to support the commercial evaluation of the business cases submitted by the global Asset Team to the new governance bodies (Portfolio Steering Committee and Portfolio Committee).

Market Research:

Propose relevant market research projects to address Asset Team strategic priorities & challenges

Lead the quantitative and qualitative market research activities within the Therapeutic area, including the development and approval of the annual market research plan

Monitor market research project execution and overcome any potential hurdles

In close collaboration with Procurement, improve the calibre and select preferred research vendors, searching for best-in-class partners and innovative methodologies

In coordination with brand teams, communicate and integrate market research results in brand strategies and roll-out results to key countries to drive operational excellence

Performance Analytics:

Lead Asset Team situational analysis, performance monitoring and business planning in collaboration with key markets (e.g. driving product positioning, marketing mix, etc.)

Triangulate primary research, secondary data analytics, and competitive intelligence to provide a single source of truth

Implement and monitor Key Performance Indicators

Consolidate data from internal and external sources to allow decision making

Propose improvements to brand performance monitoring activities (data sources, tools, systems)

Liaise with market data providers to ensure best available data is procured to inform brand performance

Liaise with the CI Lead to ensure competitive events/activities are proactively analysed and their impact taken into account in the performance reviews

Ensure our Data Analytics tools are consistent and up to date with the latest KPIs at all times

Forecasting & Business Planning:

Drive continuous improvement of our patient models to meet both global and local expectations

Populate and maintain the data of the forecasting models for all priority affiliates and indications across the lifecycle of the asset

Analyse patient and market trends in the run-up to key annual planning exercises (Annual Brand Planning, Annual Budget and Long-range-Planning)

Develop top-down perspective, guidance and assumptions on sales ambition for top affiliates by brand

Liaise with affiliates to collate feedback on bottom-up perspectives, refine assumptions and incorporate local data and insights where appropriate

Identify opportunities for further growth to be shared with senior global commercial stakeholders

Business Cases:

Partner with the Commercial brand leads and New Product Planning Leads to ensure the best available market and competitive data is used to develop the business cases which are required

When appropriate, pro-actively champion and deliver ad-hoc market research projects to support business case generation activities

Liaise with the CI Lead to ensure thorough review of the competitor landscape has been conducted and incorporated into the commercial evaluation of all relevant indications

Coordinate inputs to ensure they inform sales forecasts and NPV evaluations

Knowledge Management:

Maintain up-to-date information on our Knowledge Management Tool by regularly uploading latest deliverables and ensuring accurate tagging

Act as a KM champion by promoting and cascading contents to global and local teams, helping to maintain traffic to the tool

Stakeholder Management:

Partner with key internal global and local stakeholders (e.g. Medical, BD, Franchise, Market Access, Sales Team and Marketing etc) to provide strategic solutions and insights

Make an effective contribution to the business, advising and challenging the Asset Team Leads to ensure robust plans/tactics/strategies are achieved

Partner with IT to ensure Data Analytics tools are meeting the needs of the Asset Team

Knowledge & Experience

8+ years working in the pharma industry and/or life-science consulting firms, ideally combining both local and global experience

Successful experience/track record in business intelligence, market research and forecasting across a range of functions, seniority and geographical locations

Extensive knowledge of specialty care markets, Hematology experience a plus

Preferred: Experience working across US and ex-US markets, with demonstrated ability to build strong partnerships with US counterparts and incorporate local market insights into global strategies, forecasts, and business planning.

Industry

MSc or PhD in Pharma/Medicine/Life sciences, Engineering or Business Administration

Language(s)

English

The annual base salary range for this position is $171,000-$210,000

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