Product Marketing Manager

The Product Marketing Manager in Engineering Services is responsible for defining, positioning, and scaling Advantest's engineering services and systemlevel solution offerings. This role translates customer requirements, market trends, and technology direction into clearly differentiated Engineering Service offerings and value propositions, ensuring engineering services complement and strengthen Advantest's core product business.

The position works at the intersection of customers, sales, business development, ES engineering, Product Units, and R&D, and requires strong technical credibility combined with commercial and strategic thinking.

Key Responsibilities

Product Ownership

• Contribute to strategic business and service planning for the Engineering Service product portfolio.
• Own the definition by consolidating customer requirements and translating them into clear service definitions and value propositions.
• Ensure Engineering Service products enhance the value of the standard product portfolio, while remaining aligned with Advantest's overall strategy.

Market & Customer Insight

• Analyze market trends, customer needs, and test strategies driving demand for engineering services and custom system solutions.
• Advise Engineering Service leadership on market direction, customer expectations, and product positioning.
• Identify emerging opportunities for Engineering Service engagement with leadingedge and strategic semiconductor test customers.

CrossFunctional Coordination

• Work closely with:



• Customers, Sales and Business Development
• Engineering and program teams
• Internal and external business partners





• Ensure alignment between market demand and execution capability

Go to Market & Commercial Support

• Manage the "4 Ps" of marketing for Engineering Service offerings: product, pricing, positioning, and promotion.
• Develop compelling Engineering Service value propositions for customer engagements and support Business Development teams.
• Participate in strategic customer interactions to represent Engineering Service capabilities.

Enablement

• Provide clear product and price structure, positioning, and messaging to enable consistent execution across regions.
• Support internal alignment between Engineering Service, R&D, and Business Development scope and responsibilities.

Communication

• Excellent written and verbal communication skills, with the ability to clearly articulate complex technical and product offerings to customers, sales teams, engineering, and senior management.
• Strong presentation skills, capable of discussing technical and pricing directly with customers and internal stakeholders.
• Proven ability to drive alignment and clarity in crossfunctional and global environments, adapting communication style to cultural and organizational contexts.