Sales Director, Walgreens

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide - including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive - we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at

Vestcom, an Avery Dennison company, is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most - the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom's core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light for how we conduct business and interact with each other.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at

At Avery Dennison, some of the great benefits we provide are:

• Health & wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and paid holidays

Job Description

This is a full-time role located in Chicago. Can work from home at times, but also may be required to work in Vestcom's Chicago based office several days a week, as well as client locations around the city.

The Sales Director - Walgreens Team, will be primarily responsible for penetrating CPG Shopper teams and driving a budget shift towards the deployment of Vestcom Media Solutions (VMS) products and services. This individual will be a results-oriented sales executive with a proven track record of driving profitable top line revenue growth through consultative, top-to-top selling into large, complex retailers, CPG's and media agencies, with 10+ years of recent experience in the CPG industry. This individual will have the diverse skill set of being able to engage both Retailer and Brand clients at the C-suite or executive level, but also be comfortable selling at the ground level. The ideal candidate would bring an expertise of internal Walgreens organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of CPG Shopper team contacts that deploy media spend at Walgreens. This role requires strategic vision, creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution. Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned CPG accounts, with focus on revenue growth and client expansion. The Sales Director is also responsible for management of Campaign Managers and Account Managers supporting the deployment of VMS campaigns.

• Key Areas of Responsibility

• Lead the formulation and execution of sales strategies & plans across the Walgreens sales team
• Penetrate and develop high level customer relationships with senior leadership across assigned territory
• Call on various functional groups (Merchandising, Marketing, Loyalty, etc.) at Walgreens to secure support for Vestcom Media Solutions.
• Call on local CPG Shopper Teams to secure media spend behind VMS products and services
• Ability to confidently deliver the Vestcom shelf edge value proposition and be able to influence clients through a strong working knowledge of our solutions, products and services
• Must have strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics
• Possess exceptional listening skills and ability to apply creative problem-solving abilities
• Comfortable with carrying individual quota in the tens of millions
• Manage, hire and develop the VMS shopper sales team into a collaborative and strategic selling entity
• Own prospecting approaches and develop presentations and proposals that position VMS as a winning shopper media value proposition
• Manage Sales pipeline and deliver consistent close rates to achieve Sales goals
• Provide detailed and accurate sales forecasting utilizing existing CRM tool
• Monitor customer, market, and competitor activity and provide feedback to company leadership team
• Ability to understand market dynamics, as well as evangelize and execute next gen solutions (i.e. digital)
• Represents VMS at tradeshows and local retailer and marketing events
• Work cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales process
• Ensures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes-Oxley Act 2002 Section 404.

Qualifications

• Bachelor's degree in business, marketing or related field required. Master's degree a plus
• At least 10+ years sales experience with Retail/CPG focus in marketing/sales organizations
• Experience working for either a leading CPG or a large marketing services solution provider is required
• Knowledge of Brand, Retail, Shopper Marketing and Media landscape
• Must have a record for achieving top-line revenue, and bottom-line targets
• Experience in consultative data driven selling
• Experience successfully developing and deploying sales and go to market strategy
• Exceptional skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, sales forecasting, and leading edge sales strategies
• Self-starter with the ability to manage up and down - Hunter first mentality and team mentor
• Superior analytical and oral, interpersonal, & written communication skills
• Ability to embody and reflect Vestcom's core values

• Additional Requirements

• This is a full-time role located in Chicago. Can work from home at times, but also may be required to work in Vestcom's Chicago based office several days a week, as well as client locations around the city.
• Travel to other geographies may be required up to 25% of time.

• Compliance with Company policies concerning maintaining a drug free workplace is required
• Compliance with all Company policies is required including all safety policies and procedures

• Supervisory Responsibilities


Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Management Disclaimer

Vestcom's Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.


Additional Information

The salary range for this position is $123,675 - $184,688 year.

The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate's relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.


To maintain the integrity of our process and protect our candidates from identity fraud, we require video and/or in-person interviews. As part of this verification, we may also ask you to take a brief photo. The image is used exclusively to ensure identity consistency and will be permanently deleted once the hiring process concludes.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

As part of our commitment to maintaining a safe and productive work environment, Avery Dennison requires all final candidates to successfully complete a comprehensive background check and a drug screening. These checks are conducted post-offer and are a condition of employment. All results will be considered in accordance with applicable local, state, and federal laws.


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