Associate Social Media Manager

As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing. 

We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

We're looking for a chronically online Associate Social Media Manager who moves at the speed of social. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you.

You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section. 

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

Support and create strategic content execution and social media campaigns

• Build and manage day-to-day posting calendars

• Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing

• Support social campaign development, including research, briefs, and creative strategy 

• Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling

• Write engaging captions, Threads, and tweets

• Schedule, tag, and publish posts for content optimization and reporting

Own community management

• Reply to comments and direct messages in the brand's voice

• Monitor brand mentions and sentiment across platforms

• Foster fan relationships and surface earned moments

• Source and manage UGC opportunities across platforms

• Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines

• Surface insights from comments, DMs, and cultural shifts

• Help the broader team understand what's actually resonating (or not)

Track performance for insights-to-action

• Pull analytics reports across platforms

• Track engagement, reach, and follower growth

• Apply insights to action — feed learnings back into the content daily

Trend watching

• Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves

• Surface potential risks, controversies, and emerging narratives taking place on internet communities 

• Identify up-and-coming creators and talent for owned social campaigns

• 2–4 years of hands-on social media marketing experience

• Strong understanding of scheduling and listening software (i.e. Dash Social)

• Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required. 

• Comfortable behind or in-front-of the camera

• Experience creating and executing content calendars

• Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women

• Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral

• Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms

• Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)

• Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach

• Comfort partnering cross-functionally with Design, PR, and Paid Media teams

• Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel

• Able to prioritize and move fast when timelines shift or something breaks last-minute

• Flexibility for occasional evenings, weekends, and local travel for events and shoots

The salary range for this position is $97,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

As a full-time employee, you’ll enjoy:

• Flexible Vacation, 10 Sick Days
• Time off to volunteer and charitable donations matched up to $15,000 annually 
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents) and family forming benefits
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: 

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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