Global Pipeline Development Specialist

Global Pipeline Development Lead

This is not a traditional lead generation role. We're hiring an AI-native operator who can design, build, and run an agentic pipeline engine one that orchestrates AI-driven workflows across prospecting, enrichment, and outreach, turning them into a scalable system rather than manual effort.

The Global Pipeline Development Lead sits within the iQmetrix Marketing team and is a core member of the Global Expansion Team (a cross-functional team purpose-built to open new markets and accelerate global growth). Where the Growth and Event Marketing Managers build the programs, campaigns, and moments that put iQmetrix in front of the right audiences this role turns those touchpoints into real conversations.

This is a hands-on, execution-focused role for someone who is fluent with AI tools and genuinely good at connecting with people. You are capable of designing agentic workflows that run continuously in the background automating prospecting, signal monitoring, data enrichment, and outreach sequencing at scale. Equally, you know when to step in with high-quality human judgment. You write outreach that gets replies. You know how to read intent signals and prioritize your energy on the accounts most likely to engage. You know how to follow a warm lead from a webinar or conference into a meaningful conversation without being pushy. You show up consistently on LinkedIn not to broadcast, but to build relationships. And you live in Salesforce keeping your pipeline clean, your activity logged, and your handoffs airtight.

You operate day-to-day within the Global Gig Team, working in close coordination with Marketing to make sure your outreach lands in the right context and at the right moment.

Key Accountabilities:

• Design and maintain agentic workflows that automate prospecting, contact enrichment, intent monitoring, and outreach sequencing across platforms
• Use AI tooling (LLM-assisted copywriting, workflow automation, AI agents) to increase output quality and volume without sacrificing personalization
• Continuously evaluate and adopt new AI tools that improve pipeline efficiency from enrichment APIs to autonomous outreach agents
• Document and templatize workflows so the engine can be scaled and handed off across the global team

• Use Demandbase insights to identify and prioritize Engaged Accounts showing intent signals, and build targeted outreach strategies around them
• Translate account engagement data into timely, relevant outreach reaching out when the signal is hot and the message will land
• Collaborate with the Global Gig Team to align account prioritization with broader GTM focus areas and campaign activity

• Build and manage targeted prospect lists based on ICP criteria and Demandbase account intelligence augmented by AI tools
• Write and execute personalized, multi-touch outreach sequences via email and LinkedIn using AI to scale quality
• Own outreach performance metrics (reply rates, meeting conversion, pipeline contribution) and continuously test and refine messaging

• Maintain a consistent, intentional presence on LinkedIn to warm relationships with target accounts before and between direct outreach
• Engage with prospects and partners in a way that builds trust and keeps iQmetrix top of mind
• Amplify relevant content from the Marketing team through personal channels to support inbound interest

• Partner with the Events & Growth Marketing Manager to execute targeted pre- and post-event outreach, ensuring attendees and registrants are converted into qualified conversations
• Work events (virtual and in-person) as a relationship-builder identifying and following up with the right people on behalf of the Global Gig Team
• Own the outreach layer of events so no warm contact slips through the cracks

• Maintain accurate, up-to-date records in Salesforce logging all outreach activity, tracking engagement, and ensuring pipeline visibility across the team
• Use Salesforce to manage contact and account data in coordination with Demandbase, keeping the two systems aligned
• Ensure clean, context-rich handoffs to teammates by documenting all relevant touchpoints and next steps in Salesforce

• Coordinate closely with the Global Growth Marketing Manager and Events & Growth Marketing Manager to align outreach with active campaigns and programming
• Ensure warm leads and engaged prospects are passed to the right teammates with full context and a clear next step
• Contribute to outreach playbooks and AI workflow documentation to help scale what works

What We're Looking For:

• 3-5 years of experience in an outreach, demand generation, or business development role in a B2B environment
• Demonstrated fluency with AI tools including LLM-assisted writing, workflow automation platforms (e.g. n8n, Clay, Make), and AI agents for prospecting or enrichment
• A builder's mindset: comfortable designing systems and workflows, not just executing tasks
• Proficiency with Salesforce
• Strong written communication skills with the ability to personalize at scale
• Comfort with autonomy and working cross-functionally with multiple stakeholder groups

Nice To Have:

• Experience working with or interpreting intent data or ABM platforms (Demandbase, 6sense, or similar)
• Familiarity with the telecom, retail tech, or SaaS space
• Experience supporting global expansion outreach across multiple geographies and time zones

The ideal candidate for this role will be based in one of these locations: Toronto, Canada Davidson, North Carolina Germany

What We Offer:

• Begin your journey with a competitive starting salary!
• Enjoy peace of mind with a comprehensive benefits package for you and your entire family.
• Embrace work-life harmony with a flexible hybrid working environment, generous vacation and trusted sick leave program.
• Invest in your future with our RRSP/401K/PF and Share Ownership plans. What's even better? We offer a match program!
• We care about your family, offering maternity, adoption, and paternity leave salary top ups as well as ten "New Baby Days" for all parents welcoming a new child into their life.
• Enjoy a "Cultural Day" off annually to celebrate a day of religious or cultural significance.
• Give back with up to 6 days of paid time off annually for volunteering or personal learning.
• We believe in the value of taking time to refresh, re-energize, and reflect on your career journey. Employees are granted a seven-week sabbatical after every seven years of employment!

What is an iQer?

An iQer is a term, used daily across all iQmetrix locations, is someone who works for iQmetrix. Sounds simple, but there's more to being an iQer than meets the eye!

If you're an iQer, you approach problems with humility and an open mind. You're a go-getter who doesn't wait around to be told what do to. Whether it's on your own or with a team, you aren't afraid to try new things, fail, succeed, and improve along the way. Your team, the company, and the well-being of others come before your personal agendayou're an ally to your colleagues and the community.

The world changes fast and, as an iQer, you're ready to adapt. You recognize diversity in the world, listen to others, and consider all perspectives.

Want to Join the Team?

If you're interested in a career with?iQmetrix, please submit your resume and cover letter. We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are a hybrid work environment, remote and in-office for all employees in an office city.

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