Marketing Specialist

Job Description

The Marketing Specialist will be responsible for developing, executing, and optimizing targeted Email and Direct Mail programs to support Atlantic Health's marketing and business objectives. The person in this role will provide project management, coordination and response analysis, while working closely with marketing strategy, data and creative teams as well as external vendor partners to ensure that all projects and programs are completed on time

Responsibilities:

• Partner with internal creative teams and external production partners to develop and deploy Email and Direct Mail programs
• Provide project management support and coordinate across teams to launch new programs and touchpoints
• Maintain and continually optimize always-on nurture/trigger streams and customer journeys
• Ensure email blasts, campaigns and nurtures are set up accurately to support all reporting needs
• Increase email address acquisition, open rates, click-thru rates, new patient conversion, engagement, and retention
• Maintain CRM data accuracy by supporting list updates, field management, and data cleanup efforts
• Support segmentation and targeting to build and select audience files
• Support automation and personalization capabilities development
• Support test plan development and execution, maintain record of outcomes and apply learnings to new programs
• Support updates to data schemas, taxonomy, and campaign tracking structures to ensure accurate reporting
• Contribute to copywriting, editing, image selection and template design
• Proofread each touchpoint to ensure quality, accuracy and appropriateness for each intended audience; route rounds of revisions to key stakeholders for review and approval
• Maintain, optimize all web forms and associated user journey's reporting out to the business on performance
• Produce response reporting and socialize insights and test results
• Track expenses against the marketing budget
• Additional duties as assigned in support of CentraState Medical Center and Atlantic Health marketing objectives

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 1-5 years of hands-on marketing or CRM experience, including data operations, email and/or direct mail
• Experience with CRM or marketing automation platforms like Salesforce Datacloud or Marketo Engage a plus
• Proficiency in using Excel for tracking, organizing, and validating data
• Strong attention to detail with the ability to maintain accurate records, documentation and data updates
• Exceptional project management, collaboration, and communication skills
• Deadline oriented and comfortable handling multiple initiatives simultaneously
• Knowledge of marketing response analytics

This is a hybrid position with the flexibility to work from home a few days each week.

About Us

At Atlantic Health, our promise to our communities is; Anyone who enters one of our facilities will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 22,000 team members. Headquarters in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:

• Atlantic Health Morristown Medical Center, Morristown, NJ
• Atlantic Health Overlook Medical Center, Summit, NJ
• Atlantic Health Newton Medical Center, Newton, NJ
• Atlantic Health Chilton Medical Center, Pompton Plains, NJ
• Atlantic Health Hackettstown Medical Center, Hackettstown, NJ
• Atlantic Health Goryeb Children's Hospital, Morristown, NJ
• Atlantic Health CentraState Healthcare System, Freehold, NJ
• Atlantic Medical Group
• Atlantic Visiting Nurse
• Atlantic Mobile Health
• Atlantic Rehabilitation

We have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group.


We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades:

• Chosen for 17 years by Fortune as one of the magazine's "100 Best Companies to Work For."
• Atlantic Health Morristown and Atlantic Health Overlook Named by Newsweek as two of the "World's Best Hospitals" in 2026.
• Atlantic Health Morristown and Atlantic Health Overlook ranked within the top three hospitals in New Jersey by U.S. News & World Report's 2025-2026 Best Hospital rankings.
• Atlantic Health scored four "A" grades by The Leapfrog Group in its Fall 2025 Hospital Safety Grades, performance measures reflecting errors, accidents, injuries and injections, as well as systems hospitals have in place to prevent harm.
• Atlantic Health Morristown and Atlantic Health Overlook are New Jersey's only hospitals to be named among America's 50 Best hospitals by Healthgrades in 2026.
• Named by Becker's Healthcare as one of the "165 Top Places to Work in Healthcare - 2026.
• Atlantic Health Morristown, Atlantic Health Overlook, Atlantic Health Chilton and Atlantic Health Newton all Forbes Top Hospitals for 2026.
• Named by Newsweek as one of America's Greatest Workplaces for Inclusion & Diversity 2025.
• Atlantic Health rated LEVEL 9 - 2025 CHIME Digital Health Most Wired.

Atlantic Health offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted:

Team Member Benefits

• Medical, Dental, Vision, Prescription Coverage (22.5 hours per week or above for full-time and part-time team members)
• Life & AD&D Insurance.
• Short-Term and Long-Term Disability (with options to supplement)
• 403(b) Retirement Plan: Employer match, additional non-elective contribution
• PTO & Paid Sick Leave
• Tuition Assistance, Advancement & Academic Advising
• Parental, Adoption, Surrogacy Leave
• Backup and On-Site Childcare
• Well-Being Rewards
• Employee Assistance Program (EAP)
• Fertility Benefits, Healthy Pregnancy Program
• Flexible Spending & Commuter Accounts
• Pet, Home & Auto, Identity Theft and Legal Insurance

Note: In Compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.

EEO STATEMENT

Atlantic Health, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran

About the Team

Atlantic Health System is at the forefront of medicine, setting standards for quality health care powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, the system offers more than 400 sites of care, including eight award-winning medical centers. Specializing in cardiovascular care, cancer care, orthopedics, neuroscience, pediatrics, women's health and rehabilitation medicine. Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and includes finance, legal, marketing, human resources, talent acquisition, ISS and more. Caring for our patients, our team members and the communities we serve is our central mission.