Head of Growth

Job Description

Job Description

Location: Manhattan, New York — in-office, with flexible remote days and domestic/international travel

Compensation: $240,000 on-target first-year earnings ($120k base + $120k bonus with up to 2x multiplier)

Equity: 0.5–1%

Visa O-1 / H-1B sponsorship, where applicable

• Relocation: International and intra-US relocation packages available, if with appropriate Visa

About Aurora

Aurora is the AI-native Lifestyle Operating System for the world's highest performers.

A proactive, conversational lifestyle management product relied on by the world's top founders, athletes, and creatives to advise, execute, and manage their travel, dining, wellness, experiences, and gifting globally.

Over half our members use every single day, 95% every week, and in our first 6 months, member spend & engagement is outperforming industry benchmarks by 5×.

Aurora is backed and chaired by Alex Macdonald, the most successful founder in this category, and has raised $9M from experienced operators and tier-1 investors.

We are now expanding the founding engineering team as we scale the product and the member base.

Aurora is built in person from our offices in London, New York, and Los Angeles. The engineering team works from our London office in Belgravia, with flexible remote days.

You can find our recent launch video here.

The Head of Growth:

Aurora is looking for a Head of Growth to own the end-to-end expansion of our member community.

You will define and lead our D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond — attracting, converting, and growing the accounts of the most sought-after customers in the world.

Working directly with the CEO, you will build a magnetic function that captures the interest, engagement, and conviction of the most discerning customers across the globe.

You will build a team of specialist executors, using technology to automate where possible and human craft & taste where it matters.

This is an opportunity to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents, empowering the relationships, exploration, and longevity of those bold enough to move humanity forward.

What you'll do:

• Report directly to the CEO and own engagement and conversion strategy across all touchpoints.
• Define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem.
• Lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels.
• Own the strategy — and oversee the execution — of Aurora events, experiences, and brand activations, ensuring they reinforce our narrative and cultural position while driving conversions, engagement, and renewals.
• Own conversions and renewals, ensuring Aurora curates the highest-signal community of athletes, creatives, and founders globally — starting with the US, Europe, and the Middle East.
• Build and manage a team of specialist executors, own the growth budget, and define KPIs across the function.

Our Principles

We’re a deeply committed team of tier-1 backed and exited operators united by our five core principles:

• We seek truth
• We are high-leverage
• We are owners
• We believe impossible is an attitude

Why AuroraHigh Leverage

Design a daily-use product placed directly in the hands of the world’s most ambitious individuals and organizations - empowering them to compound their time, relationships, and global impact.

Cutting-Edge AI

Work hands-on with a next-generation AI system redefining lifestyle management at the highest level, spanning context, recommendation, orchestration, and execution. Design an ultra-lightweight, ultra-high-leverage product experience that consistently wins the engagement, trust, and spend of the most powerful consumer cohort in history.

Opportunity

Play a foundational role in building the future of high-performance lifestyle management - a $100bn opportunity at the intersection of technology, luxury, and longevity.

About the Founders

Aurora was founded in 2024 by:

• Jonah Lowenstein , previously founder of a social e-commerce platform backed by Accel, 20VC, and the co-founder of Venmo
• Aurelius Zwick , won the UK’s largest youth entrepreneurship competition at age 16
• Dmitry Ogurtsov , previously director of engineering at conversational AI company exited to ZoomInfo

Aurora is chaired by Alex Macdonald , founder of the world’s most successful concierge - exited to Capital One for $300m.

To date, we’ve raised $9M from Tier-1 VCs and operators, including the founder of Cleo, Quadpay, early investors in Supercell and Deliveroo, the President of VistaJet, and tier-1 athletes including Kevin Love and Kyle Kuzma.

Requirements

Who you are:

• High Leverage: You have an exceptional ability to identify a company's core growth drivers, and you think across physical, digital, media, partnership, community, and product-led channels. You can manage both digital and human-led growth mechanics as part of a defined funnel, and you build high-leverage functions that prize conviction & trust over reach.
• Tastemaker: You have exceptional taste, aesthetics, and copywriting ability — a deep understanding of the customer, culture, and mentality of our market — and an exceptional pulse on cultural moments and what makes things stand out. Crucially, you turn taste into a repeatable engine: converting brand instinct into an actionable, repeatable strategy that builds trust, magnetism, and intrigue.
• Scaler: You have a strong understanding of — and instinct for — modern distribution channels: how products and ideas travel across social, cultural, and niche channels to reach high-value audiences. You build narrative and objectives into every touchpoint, and you build autonomous systems that discover, test, and act on new growth strategies.
• Operator: You execute ruthlessly, plan and research diligently, and curate tastefully. You're exceptionally organized — managing complex budgets, timelines, briefs, and strategies in unison, hitting deadlines and objectives on time. You track, assess, and act on both qualitative and quantitative performance metrics, and you work cross-functionally with product, operations, and partnerships to maximize Aurora's access, member experience, and opportunities.
• High Conviction: You can withstand scrutiny and hold conviction, with the confidence to make asks and drive an agenda working directly alongside the CEO. You're hungry, learn fast, and believe in seeking truth above all else.
• Proven: You have a track record of growing products, services, or initiatives among niche communities with exceptional results.
• Bonus: Press relationships and an organic network amongst premium or luxury communities, services, or potential growth partners.

Benefits

1. Competitive salary + performance-based bonus.
2. Founding stock options package on the ground floor of a multi-$b+ opportunity.
3. Access to exclusive Aurora events and services.
4. Whoop or Oura Ring on us, plus subscription to a private longevity offering.
5. $2,000 annual education budget.
6. Whatever tech you need to do your best work.
7. Generous parental leave.
8. Comprehensive health benefits, with 90% coverage including dental and vision.