Director of Commercial, New Business (North America)

Director of Commercial, New Business (North America)

Department: Commercial Reports To: Chief Commercial Officer Location: North America (Remote/Hybrid with travel as required)

Position Summary

The  Director of Commercial, New Business (North America)is responsible for driving new business growth and strategic partnerships across North America. This senior individual contributor will identify, develop, and secure commercial opportunities with professional sports leagues, teams, broadcasters, streaming platforms, brands, agencies, and rights holders to accelerate revenue growth and expand TGI Sport's market presence.

This role requires an experienced commercial leader with a proven track record in  technology sales , ideally within sports, media, advertising, sponsorship, media rights, or sports technology. The successful candidate will understand the rapidly evolving North American media landscape and leverage industry knowledge to position TGI Sport's virtual advertising, LED, and media solutions with executive decision-makers.

Working closely with the Chief Commercial Officer and cross-functional teams—including Product, Technology, Engineering, Operations, Pre-Sales, and Account Management—the Director will lead strategic sales initiatives, develop innovative commercial opportunities, manage complex enterprise sales cycles, and serve as a trusted advisor to clients throughout the sales process.

Key Responsibilities

Sales and Business Development

• Identify, qualify, and secure new commercial opportunities with sports leagues, teams, federations, broadcasters, streaming platforms, brands, agencies, and rights holders.
• Build executive-level relationships with key decision-makers and establish TGI Sport as a trusted strategic partner.
• Lead the complete enterprise sales cycle, from prospecting and discovery through proposal development, negotiation, and contract execution.
• Develop creative commercial solutions that maximize value for clients while aligning with TGI Sport's business objectives.

Commercial Leadership

• Drive revenue growth by positioning TGI Sport's virtual advertising, LED, and media solutions within targeted markets.
• Sell complex technology solutions by translating technical capabilities into clear business value for customers.
• Understand the evolving North American sports, media, broadcasting, streaming, and advertising landscape to identify emerging market opportunities.
• Shape the future of sports advertising across North America by helping clients adopt innovative commercial technologies.
• Represent TGI Sport at industry events, conferences, and executive meetings.

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Technology, Operations, and Pre-Sales teams to develop tailored client solutions.
• Collaborate with Account Management to identify expansion opportunities within existing clients.
• Support technical discovery sessions, product demonstrations, proof-of-concepts, and client presentations.
• Ensure smooth transition of new opportunities from sales through implementation and delivery.
• Provide market feedback that influences product development and commercial strategy.

Pipeline & Forecasting

• Develop, maintain, and manage a healthy pipeline of qualified opportunities.
• Master pipeline management and convert sales data into actionable, accurate revenue forecasts.
• Utilize CRM systems and sales analytics to monitor performance and inform strategic decision-making.
• Deliver consistent forecasting updates and commercial insights to executive leadership.
• Achieve or exceed annual sales and revenue objectives.

Required Qualifications

• Bachelor's degree or equivalent professional experience.
• 8+ years of sales / business development, or commercial leadership experience.
• Proven success selling complex technology solutions into enterprise organizations (technology sales experience is preferred).
• Experience within sports, media, advertising, sponsorship, media rights, sports technology, SaaS, or related industries.
• Demonstrated success developing new business and closing high-value partnerships.
• Strong understanding of the evolving North American media, sports, and broadcasting landscape.
• Experience working with broadcasters, streaming platforms, leagues, teams, brands, agencies, or rights holders.
• Strong consultative selling, negotiation, and executive relationship management skills.
• Ability to translate technical capabilities into compelling commercial value propositions.
• Strong commercial acumen, analytical skills, and forecasting experience.
• Willingness to travel throughout North America.

Preferred Qualifications

• Experience with virtual advertising, LED technology, sports technology, digital media, or broadcast technology.
• Knowledge of media rights, sponsorship activation, fan engagement, or sports commercialization.
• Experience working within international or matrixed organizations.
• Passion for sports, technology, and innovation.

Core Competencies

• Technology or Media Sales
• Sales and Business Development
• Commercial Negotiation
• Consultative Selling
• Executive Relationship Management
• Technology Solution Selling
• Pipeline Management
• Sales Forecasting
• Commercial Strategy
• Cross-Functional Collaboration
• Market Intelligence
• Media & Sports Commercialization
• Communication & Presentation Skills
• Results Orientation

Base Salary: $180,000–$210,000 USD per year, plus a  very appealing variable compensation plan.

Note: Compensation estimates are based on New York market rates and apply to positions located in New York only. Compensation for roles based outside New York may vary to reflect local market conditions.