Sr. Account Manager, Demand Activation

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

The Senior Account Manager, Demand Activation is a key member of FreeWheel's Global Programmatic Operations organization, responsible for driving programmatic demand strategy, optimizing buyer performance, and enabling the successful activation of advertiser campaigns across the FreeWheel Marketplace. This role combines technical expertise, consultative account management, and a deep understanding of programmatic video and CTV ecosystems.

Working as a strategic partner to Agency Sales teams, DSP Account Managers, and Demand Integrations, the Senior Account Manager will guide demand partners on best-in-class programmatic buying strategies, support the rollout of new programmatic products, and provide insights that help buyers maximize campaign performance and ROI.

This role sits within the Programmatic Activation pillar - working alongside Supply Activation as part of a unified activation flywheel that connects demand strategy with supply readiness across the full deal lifecycle. The ideal candidate is highly collaborative, analytical, and customer-focused, with the ability to translate complex programmatic concepts into actionable recommendations that drive revenue growth across FreeWheel's demand channels.

Job Description

Core Responsibilities

Demand Partner Strategy & Activation

• Partner with Agency Sales, DSP Account Managers, and Demand Integrations to optimize programmatic buying strategies and campaign activation across the FreeWheel Marketplace.

• Analyze demand partner performance and provide data-driven recommendations to improve campaign delivery, inventory utilization, and revenue outcomes.

• Guide partners on programmatic best practices, marketplace configuration, and strategies for maximizing CTV campaign performance.

• Monitor demand partner trends across daily, weekly, monthly, and quarterly timeframes; identify opportunities to increase spend and optimize performance.

Agency & DSP Relationship Management

• Develop and manage relationships across independent agencies, agency holding companies, and DSP partners - serving as a strategic programmatic resource across each buying channel.

• Support the operationalization and optimization of agency-facing commercial programs, including rebate structures, post-auction discount workflows, and deal-level pricing strategies.

• Drive adoption of high-value inventory packages and deal structures aligned with advertiser objectives and revenue goals.

Cross-Functional Collaboration & Product Enablement

• Collaborate with Product, Product Marketing, and Sales Marketing teams to roll out new programmatic products and capabilities to demand partners.

• Serve as a conduit for platform feedback, ensuring cross-functional teams understand demand partner needs and opportunities.

• Participate in roadmap discussions and advocate for enhancements that improve demand partner performance and marketplace outcomes.

• Coordinate with Supply Activation counterparts to ensure demand strategies are aligned with supply readiness, inventory packaging, and marketplace availability.

Programmatic Expertise & Marketplace Intelligence

• Maintain a strong understanding of CTV supply trends and how publishers package programmatic inventory across the FreeWheel ecosystem.

• Provide technical guidance on demand activation, buyer decisioning, and their impact on campaign fulfillment and performance.

• Act as a subject-matter expert for programmatic issues including deal setup, bid stream optimization, and marketplace dynamics.

• Leverage marketplace intelligence tools (e.g., Looker, Salesforce) to track metrics, analyze auction dynamics, and inform recommendations.

Stakeholder Engagement & Operational Execution

• Actively participate in Demand Partner QBRs, business reviews, and strategic meetings with thought leadership and actionable insights.

• Develop compelling presentations and meeting materials that communicate marketplace opportunities, performance insights, and strategic recommendations to demand partners.

• Collaborate with Activation Operations on escalation and troubleshooting related to campaign delivery, deal configuration, and DSP integration.

• Maintain timely internal documentation of account activities, strategic plans, partner feedback, and marketplace trends.

• Work effectively in a fast-paced environment, demonstrating ownership, adaptability, and a team-oriented mindset.

Minimum Qualifications

• 5–7 years of experience in account management or partner-facing roles within ad tech; digital video/CTV experience strongly preferred.

• Deep understanding of the programmatic ecosystem, including DSP buying behavior, SSP dynamics, auction mechanics, and cross-platform video environments.

• Demonstrated success managing strategic relationships with DSPs, agencies, programmatic partners, or enterprise demand-side clients.

• Strong consultative, communication, and relationship-building skills with the ability to translate complex technical concepts into business-friendly insights.

• Proven ability to interpret customer needs, solve problems, and drive toward revenue-positive outcomes.

• Proficiency with analytics and reporting tools (e.g., Looker, Tableau) and ad tech platforms (e.g., Salesforce, video ad servers/SSPs, DSP interfaces).

• Comfort working with AI-assisted tools and a demonstrated willingness to integrate AI into day-to-day workflows (e.g., Microsoft Copilot, Glean, large language models).

• Highly organized and self-motivated with a track record of delivering against goals in a fast-paced, evolving environment.

• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience working with major DSPs (e.g., The Trade Desk, DV360, Amazon, Yahoo) and understanding their buying workflows and integration models.

• Familiarity with programmatic deal structures (PMP, PG, Open Exchange) and deal ID management.

• Understanding of CTV supply dynamics, publisher inventory packaging, and audience targeting strategies.

• Experience with agency commercial workflows, including rebate programs, post-auction discount structures, or deal-level pricing optimization.

• Experience using AI tools beyond basic prompting - such as building structured workflows, automating documentation or reporting tasks, or applying agentic AI approaches to operational processes.

• Experience contributing to cross-functional product feedback loops or participating in product roadmap discussions.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Support a culture of inclusion in how you work and lead.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Operational Execution; Cross-Functional Collaboration; Market Intelligence; Product Engagement

Salary:

Primary Location Pay Range: $100,106.20 - $150,159.30

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $49,714.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Job Family Group: Sales