Senior Product Manager, Retailer Platform

Role Description

Instacart’s Retailer Platform team powers the white‑label storefronts and tools that help leading retailers build compelling, on-brand e-commerce experiences. We’re hiring a Senior Product Manager to own the vision and roadmap for site theming and visual merchandising tools that let retailers express their brand, curate their storefronts, and drive conversion at scale.

• Define and drive a multi-year strategy and roadmap for Storefront Platform theming and merchandising tools (templates, components, style tokens, page builders, personalization) that differentiate retailer experiences and scale across partners.
• Lead customer discovery with major retailers; translate brand and merchandising requirements into scalable, secure platform capabilities with clear guardrails, balancing flexibility with performance, accessibility, and SEO.
• Own end-to-end execution across 5+ teams: write crisp PRDs, prioritize backlogs, sequence launches, and drive outcomes through metrics such as adoption, time-to-launch, conversion lift, and attach rate; run experiments and controlled ramps.
• Partner with Design to evolve a storefront design system and WYSIWYG tooling, and with Engineering to define APIs/SDKs and internal tools that accelerate implementation and reduce ongoing maintenance.
• Serve as the point person for executive and cross-functional communication; align stakeholders across R&D and Commercial, surface trade-offs, de-risk timelines, and ensure retailer commitments land on time with quality.

Qualifications

• 6+ years of product management experience building B2B SaaS or platform products.
• 3+ years working directly with enterprise customers in retail, e-commerce, or adjacent industries, including running discovery workshops and QBRs.
• 2+ years shipping web theming, CMS, site builder, or design system tooling (e.g., templates, component libraries) used by multiple external customers or internal teams.
• Proven track record leading multi-quarter roadmaps across 5+ cross-functional partners (Engineering, Design, Data Science/Analytics, Research, TPM) and 10+ stakeholders.
• Proficiency with web fundamentals and constraints (HTML/CSS, component libraries, responsive design, performance, accessibility aligned to WCAG 2.1) and with analytics/experimentation (ability to write SQL and use tools like Looker or Amplitude; A/B testing).
• Experience presenting product strategy, trade-offs, and results to VP+ audiences.
• Bachelor’s degree in Computer Science, Engineering, Design, or related field, or equivalent practical experience.

Requirements

• Experience with e-commerce or site-building platforms such as Shopify, Webflow, Squarespace/Weebly, Adobe Experience Manager, Contentful, or similar.
• Experience building extensible platform surfaces, including APIs/SDKs and developer or partner ecosystems.
• Background in merchandising, personalization, or search/browse optimization for large catalogs.
• Familiarity with brand governance, legal/compliance reviews, and change management within large retailers.
• Experience with internationalization/localization, SEO best practices, and performance optimization at scale.
• Willingness to travel up to 20% for retailer workshops, co-development sessions, and key launches.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant as well as annual refresh grants.