Marketing Analytics Analyst

Role Description

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing.
• Ensure data integrity and compliance with privacy regulations.
• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance.
• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
• Create and organize complex data in Excel spreadsheets to enable analysis.
• Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
• Provide actionable insights to improve customer acquisition, retention, and engagement.
• Support forecasting, budgeting, and ROI analysis for marketing initiatives.
• Ensure data integrity and compliance with privacy regulations.
• Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise).

Qualifications

• Bachelor's Degree or equivalent experience required.
• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).
• 5+ years in marketing analytics or related role.
• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).
• Expertise in digital media and direct-to-consumer marketing or comparable experience.
• Experience with strategic planning is preferred.
• Understanding of digital campaign performance, attribution, and optimizations.
• Expertise in understanding consumer conversion funnels.
• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.
• Agency background is preferred.
• Google AdWords, Analytics and Google Data Studio experience preferred.
• Social Media Experience with some of the following platforms: Meta, YouTube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred.
• Excellent written and verbal communication skills.
• Familiarity with website analytics and reporting as it relates to digital marketing.
• Ability to work and deliver multiple projects simultaneously on tight deadlines.
• Excellent organizational and project management skills.
• Advanced MS Excel expertise (formulas, pivots, analyses).

Benefits

• Base salary range: $80,300 to $138,330 annually.
• Work Mode - Remote.
• An annual employee bonus program.
• Robust Wellness Program.
• Generous paid-time-off (PTO).
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday.
• Excellent 401(k) Retirement Saving Plan with employer match and contribution.
• Robust employee recognition program.
• Tuition reimbursement.
• An opportunity to become part of a team that makes a difference to our members and our community every day!