Business Analyst for Marketplaces

Role Description

• Marketplace Strategy & Operations
  • Own analysis and reporting for marketplace performance (Amazon, Walmart, TEMU).
  • Identify opportunities to grow sales, increase visibility, and optimize product assortment.
  • Support pricing, promotions, advertising strategies, and inventory planning in marketplace channels.
  • Collaborate with Merchandising, Supply Chain, and Brand teams to align marketplace launches and campaigns.
• Data Analytics & Insights
  • Build and maintain dashboards and KPI reports for key metrics such as sales, traffic, conversions, ad spend ROI, buy box %, and customer behavior.
  • Analyze marketplace trends and competitive performance to inform strategic decisions.
  • Use SQL, Excel/Sheets, Python/R or BI tools (Tableau, Power BI) to deliver actionable insights.
  • Implement A/B tests to optimize product content, pricing, and promotions.
• Marketplace Content & Optimization
  • Ensure product listings are fully optimized with high-quality content, keywords, and compliance with marketplace policies.
  • Work with Content/Creative teams to improve SEO and conversion rates for marketplace catalogs.
• Advertising & Spend Optimization
  • Analyze advertising performance (Amazon PPC, Walmart Ads, TEMU promotions).
  • Recommend bid strategies, keyword targets and budget allocation to maximize ROI.
  • Collaborate with Marketing on paid and organic strategies to improve marketplace discoverability.
• Cross-Functional Collaboration
  • Partner with Finance to forecast marketplace revenue and profitability.
  • Coordinate with Supply Chain to manage inventory levels, replenishment, and FBA/WFS processes.
  • Liaise with Customer Service to address marketplace-specific issues and feedback.

Qualifications

• Bachelor’s degree in Business Analytics, Marketing, Economics, Data Science, or related field.
• 2+ years of analytical experience in ecommerce or marketplace environments.
• Strong proficiency in data analysis and visualization (Excel, SQL, BI tools).
• Experience with Amazon Seller/Vendor Central, Walmart Marketplace, and/or TEMU Seller tools.
• Ability to translate data into strategic recommendations.
• Excellent communication and cross-functional collaboration skills.

Requirements

• Experience with Power BI or SQL.
• Prior experience in promotional products, retail, or consumer goods.
• Familiarity with marketplace advertising platforms and optimization techniques.

Benefits

• Be part of a fast-growing ecommerce and marketplace business within one of the largest promotional product companies in the U.S.
• Work in a data-driven environment that values innovation and continuous improvement.
• Thrive in a collaborative company culture that promotes work-life balance and professional growth.