Head of Marketing

Role Description

We are seeking a marketing leader who is equal parts strategist and executor. This is not a role for someone who only manages agencies or delegates deliverables — it is for a builder who can set the direction and then do the work. You will own the marketing function end-to-end and be the engine behind pipeline generation, brand presence, and market positioning across all three product lines.

Key Responsibilities

• Go-to-Market Strategy
  • Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy.
  • Define ICP segmentation, messaging frameworks, and positioning for each product line.
  • Build campaign plans tied to revenue targets and measurable pipeline contribution.
  • Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs.
• Demand Generation & Digital Marketing
  • Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication.
  • Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion.
  • Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership.
  • Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent).
• Content & Social
  • Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social.
  • Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences.
  • Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation.
  • Maintain a consistent editorial calendar aligned to campaign and pipeline priorities.
• Brand & Thought Leadership
  • Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets.
  • Position NXTThing as a credible, differentiated player in the RPO and HRTech space.
  • Support executive and sales team presence at industry conferences, panels, and partner events.
  • Build a PR and analyst relations function appropriate for a growth-stage company.
• Performance & Accountability
  • Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution.
  • Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines.
  • Operate with a test-and-learn mindset — launch, measure, iterate, and scale what works.
  • Present marketing performance and strategy to executive leadership on a regular cadence.

Qualifications

• 5-10 years of B2B marketing experience with at least 2 years in a leadership role.
• Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets — you understand the buyer and the industry.
• Demonstrated ability to generate pipeline and revenue, not just brand impressions.
• Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation.
• Experience managing agencies, freelancers, or small teams and holding them accountable to results.
• Strong command of marketing analytics and the ability to make data-driven decisions quickly.

Requirements

• Growth mindset — you are energized by building, not maintaining.
• Resourceful and scrappy — you know how to get results without large budgets or big teams.
• Comfortable being both the strategist and the person who executes the strategy.
• Highly collaborative with Sales — you see marketing as a revenue function, not a support function.
• Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers.
• Organized, accountable, and direct — you set clear priorities and communicate clearly about progress and obstacles.
• Be able to travel up to 10% of the year.

Preferred Qualifications

• Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors.
• Familiarity with RPO, workforce solutions, or enterprise HR transformation buying cycles.
• Experience in launching or marketing SaaS or AI-powered HR technology products.
• Proficiency with HubSpot (or comparable MAP), Salesforce, LinkedIn Campaign Manager, and Google Analytics.
• Experience building conference and trade show marketing programs and tracking ROI.

Benefits

• Unlimited paid time off.
• 2, 1-week shutdowns per year.
• Paid holidays.
• Company paid medical, dental & vision insurance.
• Strong work-life balance.