Head of Marketing

Role Description

The Head of Marketing sits within the Commercial function, reporting to the VP of Commercial, and leads the strategy and execution of LandTech's brand and demand generation across the UK and US markets. This role translates company objectives into an integrated marketing strategy spanning digital, content, events, and communications - building a strong, differentiated brand while driving measurable pipeline and revenue impact. Working in a hybrid in-house and agency model, the Head of Marketing recruits and develops a high-performing team, manages external partners with rigour, and partners closely with Sales, Product, and Customer Growth on go-to-market planning and pipeline health. This is a role for a strategic marketing leader who pairs vision with decisive execution, uses data to drive decisions, and is comfortable engaging on commercial challenges that sit beyond marketing's direct ownership.

Qualifications

• Significant experience in a senior marketing leadership role, ideally within B2B SaaS or a data-led business.
• Deep understanding of modern marketing technology stacks - CRM, automation, analytics, and campaign management tools (e.g. HubSpot, Salesforce, Google Ads, social platforms).
• Demonstrable experience interrogating pipeline and CRM data to surface conversion and attribution gaps.
• Expert in managing and optimising digital channels - SEO/SEM, email, social, content, and paid media.
• Experienced briefing, managing, and holding to account external agencies and freelancers across multiple specialisms.
• Skilled in planning and tracking marketing budgets to ensure efficient allocation and clear return on investment.
• Skilled in product marketing methodology - customer and market research, ICP definition, positioning, messaging frameworks, and GTM planning.
• Actively uses and champions AI tools - including generative AI, AI-assisted research, and marketing automation.
• Proven people leadership: recruiting, developing, and inspiring a high-performing team in a hybrid in-house/agency model.

Requirements

• Lead the development and execution of a fully integrated marketing strategy.
• Shape cohesive marketing initiatives across digital, content, events, and communications.
• Use customer insight, market intelligence, and data-driven analysis to inform strategy.
• Lead go-to-market execution in partnership with Product, Sales, and Customer Growth.
• Partner with the Revenue team to interrogate full-funnel conversion data.
• Own MQL definition and lead-scoring criteria in partnership with the SDR function.
• Partner with Customer Growth to develop marketing programmes that support retention and expansion.
• Embed AI tools and automation into the team's day-to-day workflows.
• Build, lead, and develop a high-performing marketing team.
• Manage external agency and freelancer relationships.
• Lead marketing strategy and execution across the UK and US.
• Build and manage the marketing budget and pipeline targets.
• Champion LandTech's values of Accountability, Cohesion, and Courage.

Benefits

• Competitive Salary + Company Equity Scheme
• Remote-First Flexible Working
• Private Health and Dental Insurance (with the option to add dependants)
• Pension Scheme (company contributions increasing with tenure)
• Group Life Assurance of 4 x Salary
• 27 days Paid Holiday (plus bank holidays)
• £500 Growth Fund
• £200 Remote Working Fund
• Flexible Bank Holidays + Unlimited Unpaid Holidays
• Company Away Days + Volunteer Charity Day
• Reward and Recognition Programme
• Anniversary Awards