Head of Marketing

Role Description

We’re hiring a strategic, hands-on Head of Marketing to lead global marketing for the SciY Digitalization Suite, positioning SciY as the vendor-agnostic software platform for digital transformation in life sciences and biopharma. This is a high-impact player/coach role: you’ll set strategy, drive integrated execution, and align portfolio storytelling across SciY brands into a cohesive narrative that generates pipeline, accelerates adoption, and strengthens market presence.

You will partner closely with Sales, Product Management, Solutions/Services, and executive leadership across SciY/Bruker to drive go-to-market outcomes across segments (R&D, QC, manufacturing digitalization, and automation-enabled workflows).

Responsibilities

• Lead Portfolio Marketing Strategy:
  • Define and execute SciY’s global marketing strategy aligned to growth goals, portfolio priorities, and revenue targets.
  • Own annual planning, budget, KPIs, and operating rhythm (quarterly planning, campaign reviews, performance reporting).
  • Partner with executive leadership to shape SciY’s market narrative across the suite and ensure consistent messaging across brands.
• Drive Positioning, Messaging, and Launch Excellence:
  • Own SciY’s positioning across suite-level value, solution bundles, and key workflows (data management, analytics, integration, automation).
  • Translate complex scientific, technical, and regulated-market topics into crisp, compelling value propositions for both technical users and executive buyers.
  • Lead launches end-to-end (messaging, assets, enablement, campaign orchestration) across SciY modules and brand capabilities, in alignment with PM and business development.
  • Build competitive intelligence and win/loss insights to sharpen GTM execution.
• Build Pipeline and Demand (Enterprise and Partners):
  • Lead integrated demand generation programs that drive qualified pipeline across regions and segments (digital, content, webinars, events, partners, ABM).
  • Partner with Sales on ICP/target accounts, funnel goals, and pipeline coverage; continuously optimize conversion and ROI.
  • Scale partner/co-marketing with the broader ecosystem to expand reach and accelerate opportunities.
• Grow Market Presence and Thought Leadership:
  • Own conference and field marketing strategy across scientific informatics, digital lab transformation, and biopharma events; accountable for the execution from pre-event through post-event pipeline follow-up.
  • Build a strong content engine (case studies, white papers, solution briefs, webinars, presentations) supporting awareness, demand gen, and enablement.
  • Represent SciY in industry forums, webinars, and speaking opportunities, especially around suite-level digitalization outcomes and vendor-agnostic integration value.
• Strengthen Enablement and Customer Evidence:
  • Build and maintain core enablement: messaging frameworks, talk tracks, battlecards, presentations, and solution narratives.
  • Develop customer advocacy and proof (case studies, testimonials, value stories) that demonstrate measurable outcomes, especially in regulated and data-intensive environments.
• Measure and Improve:
  • Establish a performance framework tied to awareness, engagement, pipeline, win rate, and adoption.
  • Drive disciplined use of CRM/marketing automation/analytics to improve visibility and decisions; deliver regular executive reporting with insights and recommendations.
• Sales Enablement:
  • Leverage market knowledge to align the sales process with market preferences.
  • Collaborate with PMs and business development to develop and provide the sales information kit with relevant content to support the sales channel with materials for specific selling steps.
• Support:
  • Support the marketing team in the development of suitable Go-To-Market materials, presentations and campaigns (including campaign ROI evaluation).
  • Approve communications to his/her market (e.g., mass e-mailing to the market databased, social media targeting his/her marketing or market specific solutions).
  • Own the process of allocation of marketing budget to the different marketing initiatives for the respective market.
  • Perform other duties as required.

Qualifications

• BS plus advanced Degree in life sciences or closely related technical discipline; MS and or PhD/MBA desirable
• Minimum 10+ years of B2B software marketing work experience, including portfolio/product marketing and demand generation
• Proven success leading marketing strategy and hands-on execution in a fast-moving global work environment
• Demonstrated experience marketing complex, technical products to both scientific/technical stakeholders and executive buyers
• Strong cross-functional leadership work experience with Sales, Product, Services, and partners
• Excellent writing, storytelling, and executive presence; confident presenting to customers and industry audiences
• Excellent oral, written, computer, technical, and proposal communication and presentation skills with English fluency, advanced storytelling, and executive presence
• Proven ability to prepare and deliver concise and polished documents, reports, presentations with confidence presenting to customers and industry audiences
• Life sciences software, scientific informatics, regulated SaaS work experience (e.g., GxP/21 CFR Part 11 concepts, FAIR data) preferred
• Work experience with enterprise GTM + ABM motions; global (US + Europe) go-to-market desirable
• Operates with a high standard of ethics, integrity, and professionalism.
• Ability to satisfactorily complete position compliance and training requirements
• A very high standard of ethics, communication, and personal presentation
• Ability to maintain valid passport with flexibility for 30-50% domestic, overnight, and international travel
• Valid Driver License in good standing, issued by resident state or governing location
• May be required to pass security clearance investigation
• U.S. Citizenship or U.S. Permanent Resident status required.

Benefits

• Bruker is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.
• Bruker Corporation offers a comprehensive and competitive benefits package.
• Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.