Head of Marketing & Mindshare

Role Description

We're looking for someone who can develop and inspire a high-performing marketing team while remaining deeply involved in shaping our brand, category and market presence. You'll combine strategic leadership with hands-on execution, ensuring Genie AI becomes the company people think of whenever legal AI is discussed.

• Build and lead a high-performing marketing team of four across brand, content, product marketing and demand generation.
• Create alignment across marketing, product, sales and leadership.
• Develop marketing strategy while remaining hands-on in key launches, campaigns and category-building initiatives.
• Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities.
• Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact.
• Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share.
• Stay hands-on: Roll up your sleeves when it matters most.

Qualifications

• Experience leading and developing marketing teams.
• Experience building marketing strategy.
• Experience managing cross-functional stakeholders.
• Comfortable moving between leadership and hands-on execution.
• Experience scaling marketing within high-growth SaaS or AI companies.
• Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community.
• Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership.
• Exceptional storytelling, communication and relationship-building skills.
• Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership.
• Strong understanding of modern AI tools and workflows.
• Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences.
• Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources.
• Ability to operate both strategically and tactically in a high-growth startup environment.

Requirements

• Over your first 90 days, you can expect us to help point you in the right direction to set you up for success.
• By the end of your first six months, we expect you to have:
• Built strong operating rhythms across the marketing team.
• Increased team effectiveness and clarity.
• Established clear marketing strategy.
• Improved brand awareness.
• Successfully launched major initiatives.
• Built measurable growth in mindshare.
• We’ll continually develop and measure success on the below criteria:
• Growth in brand awareness, market influence and share of voice.
• Growth in organic advocacy, referrals and word-of-mouth acquisition.
• Reach and engagement across distribution channels and communities.
• Success of product launches, campaigns and market-facing initiatives.
• Growth in external relationships, speaking opportunities and industry influence.

Benefits

• Generous Stock Options: We want all our genies to share in our success.
• Private healthcare: To help keep you fit as a fiddle.
• Fully Remote Working: Work from anywhere your heart desires.
• Unlimited book budget: Dive into an unlimited budget for business, law, or technology books.
• Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair.
• Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures.
• Unlimited Holiday: Take as much time off as you need to recharge your batteries.
• Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world.
• Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!