Head of Marketing

Role Description

This is a high-ownership, builder role for a senior marketing leader who can operate both strategically and hands-on. You'll be responsible for crafting and executing a brand strategy that drives client acquisition, nurtures retention, and positions TeamFicient as the premier VA agency for SMBs across the United States. You'll report directly to the CEO and have full visibility at the executive level.

Core Responsibilities

• Brand Strategy and Positioning
  • Define and evolve TeamFicient's brand identity, voice, and visual standards across all channels.
  • Position TeamFicient as the go-to remote staffing partner for healthcare, driving schools, and SMB clients.
  • Own the brand narrative and ensure messaging consistency from awareness through retention.
• Demand Generation and Revenue Growth
  • Develop and execute integrated marketing campaigns to drive qualified inbound leads.
  • Build and manage the full marketing funnel in partnership with the Sales team.
  • Set and own MQLs, pipeline contribution, and CAC targets in alignment with revenue goals.
• Digital Marketing and Content
  • Oversee SEO/SEM, paid social, email marketing, and content strategy.
  • Lead the production of thought leadership content that builds trust with target clients.
  • Manage the company website, landing pages, and conversion optimization efforts.
• Client Lifecycle and Retention Marketing
  • Develop programs that deepen relationships with existing clients and reduce churn.
  • Partner with Account Management to identify upsell and cross-sell marketing opportunities.
  • Build client communication cadences, success stories, and case study programs.
• Analytics, Reporting and AI-Enabled Marketing
  • Establish marketing KPIs and create dashboards for transparent performance reporting.
  • Leverage AI tools and automation to scale content production and campaign efficiency.
  • Conduct market research, competitor analysis, and customer insight programs.
• Leadership and Team Building
  • Hire, develop, and lead a lean marketing team of internal staff and VA talent.
  • Collaborate cross-functionally with Sales, Operations, and the CEO on growth initiatives.
  • Serve as a key member of the leadership team with executive-level presentation responsibilities.

Qualifications

• 8+ years of progressive marketing experience, with 3+ years in a senior marketing leadership role.
• Proven track record driving revenue growth through brand, demand generation, and digital marketing.
• Hands-on experience with SEO/SEM, paid social, email automation, and CRM platforms.
• Strong data literacy, comfortable owning KPIs, dashboards, and ROI reporting.
• Experience building or scaling a marketing function at a startup or growing SMB.
• Excellent communicator with executive-level presence and storytelling ability.
• Alignment with TeamFicient's mission: diversity, performance, and remote-first culture.

Good to Haves

• Background in B2B services, staffing, HR tech, or SaaS industries.
• Experience marketing to healthcare, education, or professional services verticals.
• Proficiency with AI marketing tools such as Jasper, HubSpot AI, or ChatGPT workflows.
• Bilingual in English and Spanish, or experience marketing to bilingual audiences.
• MBA or equivalent advanced degree in Marketing, Business, or a related field.
• Knowledge of employer branding and talent acquisition marketing.