Director of Sales and Operations

Job Description

Job Description

iCode Campus Director

Position Overview

The iCode Campus Director is a  sales-driven, people-focused leader responsible for driving enrollment growth, building the iCode brand within the local community, and leading the day-to-day operations of the campus.

This is  not a desk-based administrative position . The ideal candidate is outgoing, energetic, highly organized, and genuinely enjoys talking to people. This individual should be comfortable picking up the phone, meeting prospective families in person, attending community events, developing local partnerships, and actively following up with leads throughout the sales process.

The Campus Director is responsible for generating and converting enrollment opportunities, building strong relationships with families and community partners, managing the campus team, and creating an environment where instructors feel supported, motivated, and connected to the iCode family.

Success in this role is measured not only by operational execution, but by  enrollment growth, sales performance, community engagement, team leadership, and the overall student and family experience.

Key Responsibilities

Sales & Enrollment Growth

● Meet or exceed monthly, quarterly, and annual student enrollment goals.

● Own the  full sales process , from initial lead contact through follow-up, trial class, enrollment, and closing.

● Respond to leads promptly and consistently through phone calls, text messages, email, and in-person communication.

● Maintain consistent follow-up with prospective families and ensure no qualified lead falls through the cracks.

● Conduct campus tours, consultations, trial-class follow-ups, and enrollment conversations with prospective families.

● Clearly communicate the value of iCode programs and confidently address questions, concerns, and objections.

● Maintain accurate and timely records in the company CRM and ensure all sales activity and follow-up is properly documented.

● Track personal sales activity and performance against enrollment goals and identify opportunities for improvement.

● Take initiative to generate new enrollment opportunities rather than relying solely on inbound leads.

Community & Business Development

● Serve as the  face of iCode within the local community and actively build awareness of the campus.

● Develop and maintain relationships with local schools, educators, businesses, community organizations, and other potential partners.

● Establish partnerships with public and private schools and develop After-School program opportunities.

● Build relationships with organizations such as local Chambers of Commerce, community groups, youth organizations, and other strategic partners.

● Represent iCode at community events, school events, networking opportunities, fairs, expos, and other local activities.

● Identify opportunities for sponsorships, partnerships, presentations, outreach programs, and other activities that increase local brand awareness and generate leads.

● Promote participation in the iCode Scholarship program within the local community.

● Consistently look for creative ways to increase iCode's visibility and establish the campus as a trusted technology education resource in the community.

Team Leadership & Culture

● Hire, train, schedule, and manage Assistant Directors, instructors, and other campus staff.

● Create a  strong culture of teamwork, accountability, positivity, and family among the campus team.

● Build meaningful relationships with instructors and ensure they feel supported, valued, and connected to the mission of iCode.

● Provide ongoing coaching, feedback, and support to instructors to ensure a high-quality student experience.

● Set clear expectations for staff performance, professionalism, customer service, and classroom experience.

● Recognize and celebrate team accomplishments while addressing performance issues when necessary.

● Ensure instructors are prepared, engaged, and delivering an exceptional experience to students and families.

Campus Operations

● Manage the daily operations of the iCode campus effectively and efficiently.

● Properly schedule classes and staff based on enrollment and business needs.

● Maintain a clean, organized, welcoming, and professional campus environment.

● Manage operational procedures including expense control, inventory management, and payroll processing.

● Ensure accurate maintenance of company databases, CRM systems, and required campus records.

● Coordinate and participate in off-campus events and other campus marketing activities.

● Ensure students and families receive a consistently positive and professional experience.

Qualifications

The ideal candidate will possess:

● Strong sales skills and a proven ability to close business.

● 2 – 5 years experience in sales in education / technology preferred. 

● A highly outgoing, energetic, and personable personality.

● A genuine enjoyment of talking to and building relationships with people.

● Confidence communicating with prospective customers  over the phone, in person, and through written communication.

● Strong follow-up skills and the ability to manage a lead from first contact through enrollment.

● Excellent relationship-building and business development skills.

● The ability to proactively network and establish partnerships within the local community.

● Strong communication and presentation skills.

● Excellent organization, time management, multitasking, and prioritization skills.

● The ability to independently manage a busy schedule and consistently follow through on commitments.

● Strong leadership skills and the ability to motivate and develop a team.

● A team-oriented mindset and the ability to create a positive, collaborative campus culture.

● Detail-oriented and comfortable learning and utilizing CRM, scheduling, and other operational systems.

● Demonstrated ability to identify challenges, develop solutions, and take initiative.

● A strong work ethic, positive attitude, and willingness to be highly visible and active within the community.

● Previous sales, business development, education, hospitality, customer service, or team leadership experience is preferred.

Compensation & Incentives

This is an  incentive-based sales leadership position with compensation tied to enrollment and sales performance.

The commission and incentive structure will be discussed and determined during the interview process.

Candidates should be motivated by measurable goals and excited by the opportunity to directly influence their earning potential through sales performance.

Work Schedule

This position requires flexibility and may include  weekday mornings, afternoons, evenings, and weekends , depending on campus needs, events, enrollment activities, and community opportunities.

The Campus Director must be willing to adjust their schedule when necessary to meet prospective families, attend community events, support campus activities, and drive enrollment growth.

What Success Looks Like

A successful iCode Campus Director is  out in the community, on the phone with prospective families, building relationships, following up with leads, closing enrollments, developing partnerships, and leading a strong campus team.

This role is best suited for someone who gets energy from people, enjoys a fast-paced environment, is motivated by sales goals, and wants to be the person who  makes things happen in their local community.

If you are someone who would rather be building relationships than sitting behind a computer all day, who enjoys a good sales challenge, and who wants to make a visible impact in your community, this may be the role for you.