Director, Influencer Creator Growth

PATTERNS LLC

Job Description

Location: Santa Monica, CA, or New York, NY.

Work Arrangement: Hybrid – Candidates must be available to work from the office at least 2 days per week.

Client Details:

Our company is a marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators.

Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers. With 30+ years of proven success in the US, UK, EMEA, and APAC, we are a long-time ecommerce pioneer.

Soft Skills & Leadership Traits:

High level of initiative and ownership; operates as a self-starter in a builder environment

Strong communication and persuasion skills, with the ability to clearly articulate value and influence decisions

Ability to earn trust quickly with creators and establish credibility in conversations about their business

Resilient and persistent, with comfort managing long sales cycles and multiple touchpoints

Technical & Functional Skills:

Experience using CRM or pipeline management tools (e.g., HubSpot, Salesforce, etc.) to manage outreach and track performance

Data-driven mindset with the ability to interpret performance metrics (GMV, conversion rates, earnings per creator)

Familiarity with key creator platforms and tools (e.g., Instagram, TikTok, LTK, ShopMy, Amazon Storefront, etc.)

Ability to leverage data and tools to identify high-potential creators and prioritize outreach

Experience collaborating cross-functionally with marketing, product, and analytics teams to drive outcomes

Requirements:

8+ years in the creator economy, influencer marketing, affiliate marketing, or social commerce

Proven sales and business development instincts, with experience closing partnerships and driving pipeline

Experience recruiting and partnering with commerce-driven creators

Strong understanding of affiliate monetization, conversion dynamics, and creator earnings models

Deep understanding of the creator landscape, including the conferences, events, and meet ups that matter most

Demonstrated ability to build and manage a pipeline, including sourcing, outreach, and conversion tracking

Strong relationship-building skills with both creators and internal leadership

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Vacancy posted 3 days ago

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