Marketing Specialist & Project Coordinator

ATS OVERVIEW:

At ATS a $3B publicly-traded global enterprise with a proud 47-year history we are helping advance the future with our factory-wide automation solutions. Within Packaging and Food Technologies what we do matters it matters to both our customers and their customers. We focus on food processing machinery and equipment industry vision and quality control systems and packaging across a number of industries that include beverage pharmaceuticals cannabis and other verticals. Our customers are leaders in their industries and rely on us to deliver what we promise on time and on budget. Together with our product range our financial strength and global footprint we provide the best automation solutions to our customers where and when they need it.

Job Description

ROLE SUMMARY:
We are seeking a highly motivated tech-forward Marketing Specialist & Project Coordinator to drive content creation campaign execution AI-powered workflows global collaboration and cross-brand marketing operations.
This role requires a strong blend of creative strategy content production analytics automation problem-solving and structured project coordination. The ideal candidate understands not only how to execute marketing initiatives but how to create synergy across channels brands and business units to maximize measurable impact.
This is a high-growth opportunity for someone who demonstrates ownership discipline innovation and ambition to evolve into a future leadership role.

RESPONSIBILITIES OUTCOMES:
Key Responsibilities

1. Global Collaboration & Cross-Division Coordination:
Coordinate marketing initiatives across multiple business groups and countries within the division
Collaborate effectively across global time zones
Maintain clear communication and alignment between teams
Ensure project timelines and deliverables are met across regions

2. Creative Strategy Branding & Advertising
Develop creative concepts for print and digital advertising campaigns
Write compelling ad copy aligned with brand positioning
Maintain strong brand consistency across multiple business units
Demonstrate strategic judgment in prioritizing high-impact projects
Ensure marketing initiatives align across platforms to create integrated impact
Manage creative review and approval workflows (PageProof experience preferred)
Apply strong branding vision and aesthetic judgment to all creative assets

3. Media Relations & Industry Engagement
Nurture and maintain strong relationships with industry publications and media contacts
Develop and distribute press releases strategically to maximize exposure
Identify opportunities for editorial placements client testimonial features and thought leadership
Understand how to align PR efforts with broader marketing campaigns
Proactively identify opportunities to create synergy between trade shows digital campaigns content and media outreach

4. Video Production & YouTube Management
Film and edit high-quality marketing videos (corporate product social event)
Manage YouTube channel optimization (SEO titles descriptions tags retention strategies)
Design high-converting custom thumbnails
Repurpose long-form content into short-form digital assets

5. AI & Marketing Automation
Utilize advanced AI tools beyond basic prompting (agents structured workflows automation systems)
Build scalable AI-driven content engine
Implement automation using tools such as Zapier
Continuously research and suggest/deploy emerging AI and marketing technologies

6. Email SMS & Campaign Marketing
Develop and deploy email campaigns and automated sequences
Execute SMS marketing campaigns
Conduct A/B testing and campaign optimization
Maintain segmentation list hygiene and deliverability best practices
Work with sales admins to keep CRM database clean

7. Content & Communications
Write and publish good-GEO blogs across brands websites
Draft and distribute press releases on news-worthy products events applications & announcements.
Support leadership with presentations or decks
Maintain consistent messaging across all platforms

8. Social Media & Creative Asset Development
Be able to create and work with graphic design to create social media graphics digital ads and email visuals
Maintain content calendars and posting cadence
Ensure high visual standards and strong design execution for different social channels
Align social email PR events and paid media into cohesive campaigns
Constantly create creative posts to drive sales opportunities and synergies among businesses under the division

9. Trade Show & Event Execution
Complete show page media in different show portals
Work with graphic designer to deliver digital/print show ads before deadlines booth visual display
Create compilation videos for TVs in booth for good visual display
Be a part of preparing and coordinating trade show logistics
Assist with vendor communication and ordering (print materials decals lead sheets limo hotel room block show orders models etc.)
Assist with event billing and interco chargebacks calculation
Develop booth graphics and promotional materials
Execute pre- and post-event campaigns (email social PR direct mailing Ads etc.)
Capture onsite content including photos and videos for digital repurposing
Create and improve SOPs for MKT production logistics to streamline processes

10. Marketing Project Coordination
Prioritize projects strategically based on measurable business impact
Manage timelines and deliverables across different teams involved (marketing inventory shipping production engineering HR accounting)
Use project management tools in Teams to track/plan execution
Ensure high-quality work is delivered on time and within scope and budget
Demonstrate strong organizational discipline and deadline accountability

11. Reporting Analytics & Paid Media
Generate recurring weekly / monthly marketing performance reports needed on web traffic social media digital campaign results and other insights using Google Analytics CRM reporting dashboards PiwikPro etc.
Track KPIs and provide actionable insights
Monitor attribution and conversion performance
Recommend data-driven improvements

Education:

A Bachelors degree in Journalism Communications Marketing Business or other related field.

MBA or another graduate degree is preferred.

Experience:

Requires a minimum of 2 years experience in a project management position leading people operations teams in a fast paced high-growth organization.

Strong business acumen and expert communicator.

A proven track record of building and maintaining a high-performance organization and engaged culture.

Ability to work autonomously collaboratively and multi-task many priorities in a fast paced project-oriented business.

Ability to solve problems deal with gray space and ambiguity at times and demonstrate intuitive judgment.

Demonstrated previous experience developing strong relationships across all levels of the organization with the ability to influence.

Strong communication skills and fluency in English is required additional languages (Italian German French Mandarin) is a plus.

Required Experience:

IC