Head of Lifecycle Marketing
Confidential
Head of Lifecycle Marketing
About the Company
Expanding financial technology (FinTech) & wealth management platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
51-200
Funding
$101-$200 million
Categories
- Internet
- Technology
- Financial Services
Specialties
- lending
- credit unions
- consumer finance
- credit card debt consolidation
- and fintech
Business Classifications
- Mobile
- B2C
About the Role
The Company is seeking a Head of Lifecycle Marketing to take on a pivotal role in the organization. The successful candidate will be responsible for setting and owning the post-funding lifecycle strategy, with a focus on maximizing the value of every customer relationship. This includes anticipating market trends, making data-driven decisions on the next-best-offer, and treating LTV, repeat-borrow rate, and portfolio yield as key performance indicators. The role demands a leader who can operate with a high level of analytical and financial fluency, and who is adept at working with cross-functional teams to drive performance. The Head of Lifecycle Marketing will also be instrumental in evolving the business model to view the borrower relationship as a long-term engagement, rather than a single transaction. Applicants for the Head of Lifecycle Marketing position at the company should have a minimum of 8 years' experience in lifecycle, CRM, retention, or growth marketing, with a strong preference for those with a background in lending or fintech. The role requires a candidate with a proven track record in owning and executing LTV or retention strategies, and who is adept at running rigorous experiments to inform decision-making. Deep expertise in lifecycle marketing, including journey design, automation workflows, and next-best-offer logic, is essential. The ideal candidate will be hands-on with modern marketing tools and be prepared to build and lead a team as the function scales. A strategic mindset, the ability to operate in ambiguity, and a commitment to driving results through a disciplined operating cadence are also key attributes for this role.
Hiring Manager Title
Chief Revenue Officer
Functions
- Marketing
- ...Head of Channel Marketing About the Company Globally recognized provider of VoIP products & unified communications solutions Industry... ...a deep knowledge of Salesforce/Pardot for tracking lead lifecycles and campaign attribution. Bonus points will be awarded for...Suggested
Confidential
Portland, OR1 day ago - ...Head of Marketing About the Company Fast-growing, values-driven media company launching a consumer app for women and families. Industry... ...designing and optimizing sales funnels, building email and lifecycle marketing programs, and identifying partnership...Suggested
- ...Head of Marketing About the Company Purpose-driven pet care company focused on sustainability and natural solutions. Industry Consumer Goods Type Privately Held About the Role The Company is seeking a Head of Marketing to join their...Suggested
Confidential
Vancouver, WA5 days ago $120k - $140k
...simple, and meeting people where they are. We're looking for a Lifecycle Marketing Manager to take our lifecycle and retention engine to the... ...lifecycle and retention — and you'll work hands‑on with our Head of Growth to shape strategy together, especially as you ramp...SuggestedLocal areaFlexible hoursRidwell
Portland, OR4 days ago- ...Head of Marketing About the Company Pioneering provider of next-gen infrastructure solutions Industry Information Technology and Services Type Privately Held About the Role The Company is seeking a Head of Marketing to spearhead its...Suggested
Confidential
Portland, OR2 days ago - ...Head of Marketing About the Company Fast-growing online education business. Industry E-Learning Type Privately Held About the Role The Company is in search of a Head of Marketing to spearhead the development and execution of the US marketing strategy...
- ...Head of Marketing About the Company International iGaming game provider developing innovative, data-driven gaming products and unique gameplay experiences. Industry Gambling & Casinos Type Privately Held About the Role The Company is seeking a Head...
- ...Overview Head of Developer Growth Marketing — we’re looking for a leader to own Depot's developer acquisition engine and guide the marketing function... ...budget. Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — and...For contractors
Depot USA
Beaverton, OR5 days ago - ...Head of Brand Marketing About the Company Well-funded document platform Industry Internet Type Privately Held About the Role The Company is seeking a Head of Brand Marketing to spearhead the launch of a new AI-native platform that is...Agency work
Confidential
Portland, OR5 days ago - ...Head of Growth Marketing About the Company Innovative developer tools startup leveraging AI technology Industry Computer Software Type Privately Held About the Role The Company is seeking a Head of Growth Marketing to join their dynamic...
Confidential
Portland, OR1 day ago - ...Head of Marketing, Growth Marketing About the Company Innovative virtual care company specializing in treatment for complex chronic patients Industry Hospital & Health Care Type Privately Held, VC-backed Founded 2023 Employees...
Confidential
Portland, OR2 days ago - ...Fractional Chief Marketing Officer (CMO) About the Company Emerging brand of handcrafted leather goods Industry Apparel... ...with inventory constraints, and driving retention and lifecycle strategy to improve customer lifetime value. They must have a...For contractors
Confidential
Portland, OR3 days ago $67k - $87.1k
...The Product Marketing Manager supports product strategy execution and go‑to‑market (GTM) readiness by translating market insights, customer... ...for company‑hosted events and webinars aligned to product lifecycles and release milestones. Skills you will need here...Local areaRemote workCengage Group
Portland, OR2 days ago- ...Vice President, Marketing & Communications About the Company Dynamic healthcare technology (HealthTech) company Industry... ...technologies is essential, as is a strong grasp of end-to-end product lifecycle and its alignment to go-to-market success. The ideal candidate...
Confidential
Portland, OR2 days ago - ...Company Innovative software company specializing in validation lifecycle management solutions Industry Computer Software Type... ...support, developing comprehensive SOWs, and will be expected to be market ambassadors, staying ahead of industry best practices and...
Confidential
Portland, OR8 hours ago $175k
...VP, Marketing Department: Marketing Reports to: Chief Executive Officer Location: Portland... ...as the category authority in youth and lifecycle banking, and grow a small, high-output team... ...and marketing operations— ideally as a Head of Marketing. Working knowledge of...For contractorsBank staffTyfone Inc
Portland, OR3 days ago$110.5k - $120k
...by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market... ...experiments, etc. Go‑to‑Market Strategies: Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to...Work experience placementRemote workWork from homeHome officeCrunchbase
Portland, OR3 days ago- ...Lead marketing transformation for one of the nation’s largest and most forward-looking credit unions at a pivotal moment of scale, integration... ...and scale performance through modern marketing capabilities. Lifecycle Marketing & Personalization : Own and build lifecycle...
Talence Group | Executive Search & Consulting
Portland, OR5 days ago $77.1k - $100.2k
...here: Content Strategy & Planning Partner with other content marketers on a comprehensive content strategy aligned to brand, demand,... ...to meet quality, voice, and storytelling standards. Demand & Lifecycle Content Enablement Collaborate with Demand and Growth teams to...Seasonal workLocal areaWorldwideCengage Group
Portland, OR8 hours ago- ...Vice President of Marketing About the Company Innovative provider of digital automotive merchandising solutions Industry... ...retargeting ~360 interior photographs ~ automotive ai ~ customer lifecycle management ~ digital merchandising ~ sales ai ~ service...
$144k - $216.5k
...About The Role You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading. You'll set...For contractorsSeasonal workHome officeFlexible hoursScribd
Portland, OR8 hours ago- ...sites as well as our Customer Care Center. From merchandising and marketing to product management and technology, the consumer is at the... ...across eCommerce marketing, consumer segmentation, and lifecycle automation, ensuring a cohesive and data‑driven approach to customer...Full timeWork at officeFlexible hours
Columbia Sportswear
Portland, OR4 days ago - ...Senior Director, Global Brand and Product Marketing – HOKA At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue...Seasonal workLocal areaFlexible hoursShift work
FashionUnited
Portland, OR8 hours ago - ...Two Marketing Manager opportunities at YMCA-CW. Help grow programs, strengthen communities, and advance our mission. Job Description The YMCA of Columbia-Willamette is seeking two strategic, collaborative, and growth-oriented Marketing Managers to support key operational...Full timeTemporary workLocal area
YMCA of the USA
Portland, OR5 days ago $80k - $90k
...A DAY IN THE LIFE OF A MARKETING MANAGER AT AXIOM You start your day at Axiom with a sense of ownership over something important: the brand itself. As the office comes to life, you're already scanning the landscape, checking social channels, reviewing engagement, and seeing...Work at officeLocal areaWork from homeShift workNight shiftDay shiftOM Internships
Portland, OR1 day ago- ...This role owns all marketing functions including paid advertising, CRM management, email and SMS campaigns, content creation, social media, community events, vendor management, and performance reporting while serving as the primary marketing resource for the organization...For contractorsFreelanceLocal area
Clover Podiatry PLLC
Vancouver, WA2 days ago - Anywhere Real Estate is seeking a Franchise Sales Director for the West Coast and Midwest regions. This fully remote position involves driving franchise growth, managing a sales pipeline, and collaborating closely with the Regional Vice President. The ideal candidate...Remote work
Anywhere Real Estate
Portland, OR8 hours ago - Impact Scale is seeking an experienced Affiliate Manager to oversee the growth of our affiliate and partner channels. You will build relationships, optimize campaigns, and coordinate with networks to maximize revenue across multiple verticals. The role requires hands-on...
Uniting Holding
Vancouver, WA8 hours ago - ...Chief Marketing Officer (CMO) About the Company Globally distributed software platform providing testing management services Industry Information Technology and Services Type Privately Held, VC-backed Founded 2012 Employees 2...
Confidential
Portland, OR1 day ago - ...Chief Marketing Officer (CMO), Retail Medical & Healthcare Services About the Company Innovative, rapidly scaling healthcare services company transforming primary and concierge care. Industry Hospital & Health Care Type Privately Held, Private...
Confidential
Portland, OR1 day ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Head of Lifecycle Marketing. Be the first to apply!
