Senior Product Marketing Manager

Senior Product Marketing Manager Austin TXSilicon Labs is building world-class Product Line Segment Teams to accelerate adoption across our wireless IoT portfolio by identifying emerging market opportunities, developing strategic ecosystem relationships, and translating customer and market needs into differentiated product investments. As Senior Product Marketing Manager, you will serve as the market and business leader for a strategic growth segment under our consumer electronics business area. Acting as the Voice of the Customer, you will identify emerging market opportunities, define future product investments, influence technology roadmaps, and drive revenue growth, design wins, and customer adoption. You will be responsible for developing strategic customer and ecosystem relationships while shaping the next generation of Silicon Labs wireless solutions.Skills You Will Need Minimum Qualifications:Bachelor's degree in EE/CE/CS, or related technical discipline/experience.7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, IoT, consumer electronics, industrial technology, or related markets.5+ years in business development, product marketing, product management, strategic marketing, market development, or related roles.Demonstrated experience developing market requirements, business cases, strategic product plans, MRDs, or product investment proposals.Strong understanding of embedded systems, semiconductors, wireless connectivity technologies, and ecosystem dynamics.Demonstrated ability to grow innovative products and businesses in rapidly evolving markets.Strong analytical capabilities with experience performing market sizing, customer segmentation, competitive analysis, and investment prioritization.Exceptional communication and presentation skills with the ability to influence customers, executive leadership, and internal stakeholders.Ability to travel domestically and internationally as needed.Preferred Qualifications:Experience initiating/ leading/ authoring MRDs, PRDs, or equivalent product planning artifacts.Experience developing strategic partnerships and ecosystem relationships.Experience with business planning, revenue forecasting, market sizing, portfolio strategy, and innovation management by leveraging AI tools and advanced analytics.Responsibilities:Product & Technology Strategy: Lead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies.Segment Business Ownership: Drive segment business performance through revenue growth, design-win expansion, funnel creation, and market share growth.Customer, Sales & Ecosystem Leadership: Serve as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams.Benefits & Perks:Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plansHighly competitive salary401k plan with match and Roth plan optionEquity rewards (RSUs)Life/AD&D and disability coverageFlexible spending accountsAdoption assistanceBack-Up childcareAdditional benefit options (Commuter benefits, Legal benefits, Pet insurance)Flexible PTO schedule3 paid volunteer days per yearCharitable contribution matchTuition reimbursementMonthly wellness offeringsThe annualized base pay range for this role is expected to be between $124,600 - $231,400 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.