Vice President, Marketing & Communications

Position: Wealth Marketing Programs Manager Location: New York City. Responsibilities Support the planning and execution of strategic and always-on BNY Wealth marketing campaigns focused on investment management and wealth planning for ultra-high-net-worth, family office and institutional client segments. Develop and execute strategic and measurable marketing programs that help drive sales qualified leads (SQLs), support assets under management growth, improve prospecting program effectiveness, and increase content engagement. Manage client experience/lead gen initiatives, such as the ongoing Thank You Program. Support BNY Investments & Wealth budget management and other key initiatives. Apply a client-needs-based approach to marketing, helping identify effective campaign opportunities and contributing to commercial outcomes through relevant, high-performing content. Partner with colleagues, business stakeholders and external partners to help ensure programs align with business priorities and strategic objectives. Monitor market trends and the competitive landscape, and provide insights and recommendations to help differentiate the firm’s offerings. Support the Wealth Content Director and Product Marketing leads in curating content for the public wealth management website, helping ensure content remains timely, relevant and aligned to key themes. Track campaign performance and contribute ideas for optimization, including testing new formats, channels, and approaches to improve engagement and results. Help manage timelines, approvals, and cross-functional coordination to ensure campaigns are delivered accurately and on schedule. Qualifications Bachelor’s degree or equivalent combination of education and experience required. 5–7 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry. Familiarity with wealth management and private banking clients, with knowledge of ultra-high-net-worth audiences. Benefits & Rewards BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. Equal Employment Opportunity Statement BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr