Sales Development Representative

Job Description

Reports To: Head of Revenue Operations

Location: Denver preferred

Compensation: $62,823- $90,000 annually + Variable Pay

About HRSoft, Inc.: At HRSoft, Inc, we are driven by our core values of Innovation, Customer Focus, Continuous Improvement, Integrity, Teamwork, and Workforce Wellbeing. HRSoft, Inc. is a leading provider of cloud-based compensation, rewards, and talent management solutions. Our innovative software helps organizations optimize their human capital by simplifying and automating complex HR processes. We are committed to delivering exceptional service and value to our clients, ensuring their success in managing and engaging their workforce.

Position Overview

HRSoft is seeking a motivated and results-driven Sales Development Representative (SDR) to support the growth of our sales organization through inbound lead qualification and conversion. This role is responsible for engaging prospective customers who have expressed interest in HRSoft's solutions, understanding their business needs, qualifying opportunities, and securing discovery meetings for the Account Executive team.

The SDR serves as an important first point of contact for prospective customers and plays a key role in converting marketing-generated interest into qualified sales opportunities. This individual will engage with prospects across a variety of industries, build rapport with decision-makers, uncover business challenges, and connect prospective customers with the appropriate sales resources.

The ideal candidate is personable, curious, and an effective communicator who can think on their feet, ask thoughtful questions, and influence conversations. They are comfortable engaging with senior-level stakeholders, navigating complex organizations, and delivering a positive prospect experience.

Key Responsibilities

Inbound Lead Management & Qualification

• Respond promptly to inbound leads generated through marketing campaigns, website inquiries, events, and other channels.
• Engage prospective customers to understand their business needs, challenges, current processes, and interest in HRSoft's solutions.
• Qualify leads based on business need, organizational fit, purchasing interest, and timing.
• Identify key stakeholders and decision-makers involved in the buying process.
• Ask thoughtful questions to uncover opportunities and determine alignment with HRSoft's compensation, rewards, and talent management solutions.
• Secure qualified discovery meetings for Account Executives.

Relationship Building & Prospect Engagement

• Build rapport and establish credibility with prospective customers through professional, personable, and consultative conversations.
• Effectively engage HR, Compensation, Total Rewards, Finance, and other business leaders.
• Navigate objections, address initial questions, and influence prospects toward the next step in the sales process.
• Identify opportunities to expand relationships within prospective accounts and engage additional stakeholders when appropriate.
• Deliver a positive and consistent experience throughout the initial sales engagement.

Qualifications

• 3+ years of experience in sales development, business development, inside sales, or a related role; B2B SaaS experience preferred.
• Experience qualifying inbound leads and converting prospect interest into qualified sales meetings.
• Enterprise sales experience or exposure to complex sales cycles strongly preferred.
• Strong written and verbal communication skills, with the ability to engage senior-level decision-makers.
• Demonstrated ability to ask thoughtful questions, identify business needs, and qualify opportunities.
• Strong interpersonal skills with a personable, approachable, and professional communication style.
• Ability to think critically, problem-solve, adapt conversations, and respond effectively to objections.
• Strong influencing and relationship-building skills.
• Self-motivated, organized, and results-oriented, with the ability to manage lead volume and prioritize effectively.
• Experience with Salesforce preferred.
• Experience with Gong is preferred.
• Interest in technology, HR solutions, and the B2B SaaS industry.
• Interest in financial services, HR technology, compensation, and the B2B SaaS industry.

Measures of Success

• Inbound lead response time and engagement.
• Number of inbound leads qualified.
• Conversion rate from inbound lead to qualified discovery meeting.
• Qualified meetings generated for the Account Executive team.
• Quality and accuracy of lead qualification.
• Successful handoff and acceptance of qualified opportunities by Account Executives.
• Pipeline contribution and opportunity generation.
• Consistent achievement of established performance goals.

Equal Employment Opportunity Statement

HRSoft is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local laws. We are committed to fostering an inclusive workplace where everyone is treated with dignity and respect.