Marketing & Communications Manager

Benefits: 401(k) 401(k) matching Bonus based on performance Competitive salary Training & development Vision insurance About Us Ghosal Luxury Lodging is a collection of private luxury cabins in the Great Smoky Mountains of Tennessee — large-group compounds, secluded retreats, and mountain top estates. Ghosal Experiences is our micro-wedding and elopement venue brand, offering intimate ceremony venues across multiple properties. Sojourn Tiny Home Village is an emerging glamping destination featuring private tiny homes, a community village concept, and an on-site cave tour experience. We're a small, fast-moving ownership team building three distinct hospitality brands simultaneously. We need someone who can own the full marketing communications function — independently, without a large team behind them. The Role You'll be the marketing and communications owner across all three brands. That means setting the editorial calendar, writing the pitches, sending the emails, posting the content, managing the press relationships, and keeping the OTA listings sharp — all at once, all the time. We need someone who understands hospitality marketing, can write well, knows how to build a brand presence from the ground up, and takes ownership without being managed. What You'll Own Content & SEO

• Publish 2–4 blog posts per week across GLL, GE, and Sojourn targeting high-intent search terms
• Build out transactional landing pages: large group cabins, elopement guides, hero discounts, location category pages
• Implement schema markup (Article, FAQ, LocalBusiness) on all published content
• Create Guest Posting Strategy for Backlinks/Drive Backlink Strategy
• Analyze SEO Gaps and run monthly SEO Audits

• Pitch travel, wedding, and lifestyle publications for editorial coverage (T+L, Condé Nast Traveler, Garden & Gun, Southern Living, AFAR, and regional outlets)
• Write and distribute press releases for new launches, awards, and milestones
• Maintain media kits and manage press stays from logistics to follow-up
• Monitor brand mentions and manage our reputation across press, review platforms, and social
• Own crisis communications — draft responses, coordinate with ownership

• Manage all email via Brevo across three brands and segmented guest lists
• Run monthly newsletters and build automated sequences: post-stay, rebooking, pre-arrival, seasonal, abandoned inquiry
• Grow the list; report monthly on open rates, CTR, and booking attribution

• Own content calendars and publishing across Instagram, Facebook, Pinterest, and TikTok for all three brands
• Write all captions, manage hashtag strategy, engage with comments and DMs within 24 hours
• Source and schedule UGC; flag photo/video gaps for new shoots

• Publish 2–4 posts/month per brand, refresh photos monthly, respond to reviews within 48 hours
• Track profile views, clicks, and direction requests monthly

• Audit and rewrite listing titles and descriptions across Airbnb, Vrbo, and Booking.com
• Manage photo uploads and ensure consistency across channels
• Monitor competitor listings monthly

• Review all Meta and Google ad copy before launch — headlines, primary text, CTAs
• Maintain a swipe file of top-performing copy; suggest improvements based on performance data
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• 3–5 years in hospitality, travel, or lifestyle marketing — agency or in-house
• Proven track record writing editorial pitches that landed coverage
• Strong writer: blog posts, press releases, email copy, social captions — all of it
• Hands-on with Brevo (or similar ESP), Meta Business Suite, Canva or equivalent
• Comfortable managing multiple brands simultaneously without losing voice consistency
• Self-directed: you ask for what you need, then figure it out

• Experience with Airbnb/Vrbo listing optimization
• Familiarity with SEO fundamentals (keyword research, on-page, schema)
• Prior work in wedding/event, glamping, or boutique lodging
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• Competitive salary commensurate with experience
• Complimentary stays at our properties
• Direct access to ownership — no bureaucracy, no approval chains on the small stuff
• A role that grows as the brands grow