Marketing Specialist

Compensation: $50,000 - $60,000 Annually Role Overview We are seeking a versatile, agile, and execution-focused Marketing Specialist to join our fast-growing B2B healthcare startup. Working directly under the guidance of the Marketing Director, you will handle the day-to-day tactical execution of our marketing initiatives targeting rural health systems, critical access hospitals, and rehabilitation hospitals. As a marketing generalist with 5 years of experience, you are an efficient "doer" who can seamlessly manage multiple tasks across digital channels and sales support. Key Responsibilities Content & Digital Execution Content Drafting: Write and draft blog posts, social media updates, and website copy tailored to rural healthcare buyers based on guidelines from the Director. Email Coordination: Build, test, and schedule email newsletters and automated nurturing sequences within HubSpot. Social Media Management: Maintain the organic social media calendar and post regular updates to professional networks like LinkedIn. Collateral Maintenance: Update and format sales pitch decks, one-pagers, and brochures to ensure they are client-ready. Logistics Support: Assist with the execution of webinars, trade shows, and conferences by managing shipping, registration lists, and promotional materials. Operations & Data Tracking CRM Administration: Perform routine updates in Salesforce and HubSpot to maintain clean lead data and accurate lists. Basic Reporting: Pull weekly or monthly analytics reports on email performance, website traffic, and social engagement. Required Qualifications Experience: 5 years of experience in a multi-disciplinary B2B marketing role. Software Competency: Solid, hands-on experience using both HubSpot and Salesforce . Writing & Editing: Strong proofreading and writing skills with a keen attention to detail. Mindset: Highly organized, agile, and eager to learn in a fast-paced startup environment. #J-18808-Ljbffr Pinnacle Healthcare Consulting