Marketing Manager

Marketing Manager

Position: Manager, Marketing

Department: Marketing

Reporting To: Director, Marketing

Type: Full-Time, Exempt

Posting Timeline: Posting will be closed and no longer accepting applications end of day on July 24, 2026.

Our Purpose: We are building a championship organization that serves our fans, community and business partners through world class sports and entertainment. We believe that Winning Matters, our Fans come first, with risk comes reward, great teams can achieve unimaginable results, honoring the Pacific Northwest is our duty and driving the business is our responsibility.

Since the team was awarded in 2018 through to our first puck drop in 2021, the Kraken brand has become one of the most recognized and beloved in the NHL. Playing at Climate Pledge Arena, the most sustainable arena in the world, we want to provide a memorable experience every night and make fans for life. Our joint foundation, One Roof Foundation aims to advance equity and sustainability by increasing opportunities to thrive for our most vulnerable young people and communities. Kraken Community Iceplex serves not only as the official practice facility for the team, but also as a thriving 3-sheet community facility providing skating and hockey programming for all.

Our Commitment to Diversity, Equity, and Inclusion in Hiring: The Seattle Kraken aspire to write a new playbook in sports and entertainment that includes everyone. In alignment with this vision, if you don't meet every job requirement listed—or if you haven't played ice hockey before or are still learning about the sport—we still encourage you to apply. We understand you may bring other relevant experiences and expertise to help us become the highest performance organization we can be. One of our core values is 'Make Us Better' and we recognize diversity, equity and inclusion as a critical business strategy.

Position Summary: The Manager, Marketing is responsible for leading the planning and execution of integrated marketing campaigns that support key business objectives, including ticket sales, brand growth, retail, events and broadcast initiatives.

This role serves as the strategic lead for assigned campaigns, translating department objectives into actionable marketing plans across paid, owned and earned channels. The Manager collaborates closely with internal departments, agency partners and key stakeholders to deliver fan-first marketing campaigns that drive measurable business results.

Success in this role requires strong project leadership, strategic thinking, cross-functional collaboration, organization and accountability. This role is expected to expertly lead projects, influence partners and drive integrated planning across the organization. This role reports to the Director of Marketing.

Essential Duties & Responsibilities: Campaign Strategy & Execution

• Develop strategic marketing plans for assigned campaigns that align with departmental and organizational objectives.
• Translate high-level business goals into integrated marketing strategies and tactical execution plans.
• Lead campaign planning from concept through execution, measurement and optimization.
• Ensure campaigns are delivered on time, on budget and meet established performance goals.

Cross-Functional Leadership

• Lead cross-functional project teams across Marketing, Sales, Business Intelligence, Creative Services, Digital, Partnerships, Retail and Communications.
• Facilitate project meetings, establish timelines and proactively communicate priorities, risks and next steps.
• Anticipate stakeholder needs and identify opportunities to improve collaboration and efficiency.
• Build strong relationships across departments to deliver seamless fan experiences.
• Lead and support on-site marketing activations, including games and special events.

Data & Performance

• Monitor campaign performance and leverage insights to optimize future marketing efforts.
• Partner with Business Intelligence and agency partners to evaluate campaign effectiveness and ROI.
• Use fan behavior, research and analytics to inform recommendations and campaign improvements.
• Present campaign recaps, learnings and recommendations to leadership.

Innovation

• Bring forward new ideas, emerging marketing trends and best practices that improve fan engagement.
• Recommend new tactics, channels and technologies that strengthen campaign performance.
• Contribute to the evolution of marketing processes and integrated planning.

Required Experience & Qualifications:

• Bachelor's degree in Marketing, Business or related field, or equivalent experience.
• 4-6 years of progressive marketing experience.
• Experience developing and leading integrated marketing campaigns.
• Strong project management and organizational skills.
• Demonstrated ability to manage multiple priorities in a fast-paced environment.
• Experience collaborating across multiple departments and external partners.
• Strong analytical mindset with the ability to leverage data to make recommendations.
• Excellent written, verbal and presentation skills.
• Self-starter with strong ownership and accountability.
• Creative thinker with strong business acumen.
• Highly organized, detail-oriented and solutions focused.
• Passion for delivering exceptional fan experiences.
• Experience in sports or live entertainment is preferred.

Total Rewards Package:

• Compensation: In accordance with Washington's Equal Pay and Opportunity Act, the expected salary range for this position is $82,000 - $90,000. The full salary band for this level is $82,000 - $90,000. Actual base pay will depend on employee's experience and other job-related factors permitted by law.
• Benefits & Perks: Company-paid medical, dental, and vision insurance, including premiums for eligible dependents enrolled in the plans; Company-paid life insurance and short & long term disability insurance; Company-paid employee assistance program and Headspace subscription; Flexible spending accounts and voluntary accident, critical illness, and hospital indemnity insurance available; Company-paid Orca card; 401k (pre-tax and Roth) with Company match up to 4%; 10 vacation days, 3 personal holidays, and accrued sick time; Minimum 10 paid holidays per year; Paid parental leave; Kraken ticket stipend and employee only pre-sale opportunities to non-Kraken events; Discounts at the Kraken Team Stores, Kraken Community Iceplex, 32 Bar & Grill, and other partners; Company-wide recognition platform; Corporate office located at the Kraken Community Iceplex in Northgate; within walking distance of the Northgate Light Rail Station and Northgate Transit Center; free parking.

Working Conditions:

• This role is based on-site in our Seattle office and requires work to be performed in person. However, we do value flexibility as the business will allow and offer occasional opportunities to work from home.
• Minimal Travel (<10%): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
• Must be able to work a flexible schedule inclusive of weekends, nights and holidays required
• Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.

Seattle Hockey Partners, LLC and Seattle Arena Company, LLC are proud to be an equal opportunity workplace. We do not discriminate on basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any protected category prohibited by local, state or federal laws.