Senior Manager, GTM + Retailer Marketing, MAC NA

The Senior Manager, Retail Marketing will support the development and execution of customer marketing strategies designed to drive sales, market share, and profitability across retail and wholesale channels, both in-store and online. This role will partner closely with Account Management, Marketing, and Ecommerce teams to deliver customer-focused programs and activations that align with brand priorities and support key retailer objectives. Responsibilities Retail Marketing Fundamentals – Support the development and execution of retail marketing strategies across assortment, pricing, promotion, merchandising, and shopper experience to drive brand growth, customer engagement, and profitable sales across retail channels. Customer Marketing Strategy – Develop customer‑specific marketing plans and activation strategies that align with M·A·C North America brand priorities while leveraging unique retailer capabilities to drive growth and differentiation. Retail Activation & Launch Execution – Support the execution of retail marketing programs and best‑in‑class new product launches across retail partners, including in‑store promotions, point‑of‑sale displays, merchandising initiatives, retailer events, trade shows, sampling programs, and retailer‑exclusive/early lead strategies. Deliver impactful 360° activation that maximizes consumer engagement, conversion, and both M·A·C and retailer objectives. Visual Merchandising – Collaborate cross‑functionally to lead visual merchandising updates across all retail partners, ensuring consistency with brand visual identity while tailoring executions to each retailer’s unique environment and assortment strategy. Own the process end‑to‑end, including creative briefing, cross‑functional project management, account and retailer partnership, and flawless in‑store execution. Retail & Category Insights – Analyze marketplace trends, competitive activity, customer data, and brand performance to generate actionable insights and recommendations that inform marketing and business strategies. Sampling, GWPs, & Promotions – Lead and support the strategic planning and execution of sampling programs, gift‑with‑purchase initiatives, and promotional activations across key retail partners. Collaborate cross‑functionally to maximize impact during key retailer moments, while overseeing the development and execution of in‑store signage, event collateral, and supporting retail marketing tools. Budget & Planning Management – Partner with Key Account teams to manage budgets, optimize investments, and support efficient planning and execution across customer programs. Cross‑Functional Collaboration – Build strong partnerships across sales, marketing, ecommerce, and external retailer teams to ensure alignment and successful execution of customer initiatives. Operational Excellence – Drive strong project management, communication, and executional rigor across multiple initiatives while managing timelines, priorities, and stakeholder alignment in a fast‑paced environment. Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 6–8+ years of experience in brand marketing, retail marketing, customer marketing, or account management, preferably within beauty or consumer goods. Proven experience developing and executing successful customer marketing programs and retail activations. Strong understanding of retailer and channel strategies across brick‑and‑mortar and ecommerce environments. Excellent communication, organizational, and project management skills with the ability to manage multiple priorities in a fast‑paced, matrixed organization. Strong analytical mindset with the ability to translate data and insights into actionable business recommendations. Collaborative team player with demonstrated ability to influence cross‑functional stakeholders and external partners. Pay Range The anticipated base salary range for this position is $87,750.00 to $143,800.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.If you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact View email address on click.appcast.io. Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed. Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law Rhode Island Applicants: The company is subject to chapters 29‑38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law. #J-18808-Ljbffr Estée Lauder Companies