Sales Director

Sales Director# Sales DirectorHot JobShadowlake - Houston, TX 77077## OverviewPosition TypeFull Time## Description**ROLES PURPOSE**The Sales Director exists to drive sustainable, ethical occupancy growth by leading the sales function in alignment with Gemstone's aging-in-place philosophy, clinical standards, and operational capacity.This role ensures that sales activity is produces census growth. The Sales Director is accountable for process, quality and integrity, not just volume.**Success****Definition**Success in this role means:* Occupancy grows the steadily with clinical or operational support* Sales staff consistently qualify and set honest expectations* Admissions align with AL vs MC scope and aging-in-place plans* 90-day and 6-month retention rates are strong* Clinical and Ops teams trust the sales function**Core Accountabilities (Non-Negotiable)**The Sales Director is directly accountable for:* Ethical execution of the full sales funnel* Training and supervision of sales and staff* Enforcement of sales SOPs and messaging standards* Coordination with Clinical and Operations on admission* Sales performance reporting and forecastingSales performance that compromises care quality is unacceptable.**RESPONSIBILITIES**Daily* Review new inquiries and qualifications notes* Ensure CRM is accurate and current for trackability* Coach sales staff on active prospects* Ensure timely follow-up and documentationWeekly* Review pipeline and conversion metrics* Planned outreach to drive organic leads* Ensure move in paperwork is complete and get to the clinical team* Conduct sales team meeting and role-play tours for weekend team or 2nd shift* Alight with Eds on move-ins and concerns* Updated the Projections ToolMonthly* Analyze retention and admission outcomes* Review referral source performance* Update forecasts and capacity alignment* Complete the bonus worksheet to receive bonuses in a timely mannerQuarterly* Refine sales strategy and messaging* Participate in mock surveys and audits* Evaluate sales staff performance and development**Decision Rights**The Sales Director May* Set sales process, standards and exceptions* Coach, correct and discipline sales staff per matrix* Pause or redirect sales efforts based on capacityThe Sales director must consult or escalate* Clinical appropriateness decision - Wellness Director/ DON/ RCC/ HWC* Operational capacity issues - ED/ Regional Ops* Policy changes - Executive Leadership**KPIs & METRIC (SALES SCORECARD)**The Sales Director is measured on:* Occupancy growth* Qualified tour-to-move in conversation rate* 90-day and 6-month retention* Admission reversals or early discharges* Sales documentation completeness**SYSTEMS & TOOLS USED*** ALIS- CRM/MAR* Marketing dashboards* SOP library and training materials* Reporting and forecasting tools**TIME & EFFORT EXPECTATIONS**This is a full-time leadership role requiring availability, coaching presence, and cross-lane coordination.## Qualifications**TRAINING & ONBOARDING REQUIREMENTS**Before independent leadership, the Sales Director must* Complete Gemstone Sales SOP training* Master AL vs MC Scope matrix* Understand aging-in-place policy and limitations* Shadow Eds and Wellness Directors during admissionOngoing training includes* Ethic sales coaching* Referral relationship development* Data-driven sales management**CULTURAL EXPECTATIONS**The Sales Director is expected to model* Honestly & Ethical decisions* Long-term thinking* Respect for clinical authority* Calm, professional communication**CAREER PATH & GROWTH**This role can progress to* Regional Director* VP of Sales* Platform LeadershipAdvancement is based on sustainable outcomes, not raw volume**ROLE BOUNDARIES**The Sales Director:* Does **not** make clinical determinations* Does **not**promise unlimited care* Does **not**override ED or DON decisions* Does **not** incentivize unethical behavior #J-18808-Ljbffr Gemstoneslc