Associate Director, Ophthalmology Payer Marketing

Associate Director role focused on developing market access and payer marketing strategies for an ophthalmology pipeline product launch. The position involves cross-functional collaboration to build value propositions, execute pre- and post-approval payer engagement, and create customer segment strategies across diverse US payer channels.

Responsibilities

• Develop and align US payer and market access strategies across brand marketing, sales leadership, and cross-functional teams
• Lead creation of product value propositions and coordinate launch-ready evidence strategies with outcomes research and medical affairs
• Design compliant pre-approval payer engagement strategies and scientific/economic exchange resources
• Drive creation and deployment of post-approval promotional campaigns, value dossiers, and access toolkits through governance review
• Formulate tailored customer segment strategies across Medicare, commercial plans, specialty clinics, and other payer archetypes

Requirements

• Bachelor's degree; MBA, MPH, PharmD, or advanced degree preferred
• Minimum 5 years in market access, payer marketing, brand marketing, or healthcare consulting in biopharmaceutical industry
• Proven experience developing and executing payer access strategies and promotional campaigns
• Strong knowledge of US healthcare economics, Medicare Part B, Medicare Advantage, and commercial payer dynamics
• Demonstrated ability to translate clinical and health economics data into payer value propositions
• Experience with pre-approval communication frameworks and promotional material regulatory review processes
• Expertise in ophthalmology/retina therapeutics, specialty injectables, or new product launch planning preferred